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Zak Sutter

Bringing Transparency to B2B Software & Services

Zak Sutter is a seasoned professional with over three years of experience as an Account Executive at TrustRadius, specializing in empowering customer marketers and demand generation experts.

He excels at harnessing the influential force of customer voices and insights from intent data to drive growth and amplify revenue streams for clients.

Zak collaborates closely with clients to create and distribute authentic customer reviews and testimonials across various sales and marketing channels, ultimately boosting conversion, retention, and loyalty.

His approach involves listening attentively to clients' needs and challenges, and providing them with tailored solutions and recommendations that yield significant ROI for their businesses.

Passionate about fostering transparency and trust within the B2B software and services industry, Zak brings a wealth of expertise and dedication to his role.

Highlights

Jul 24 · linkedin

This month, the TrustRadius #CustomerSpotlight 🔦 has been shining bright on Sinehan Kerman, Sr. Director of Global Revenue Operations at TIS (Treasury Intelligence Solutions).

I’d like to extend that shoutout to Sinehan and her team for all the great work they’ve been doing!

Sinehan created 🎯 targeted ads on LinkedIn with a goal of increasing pipeline efficiency by leveraging intent data from TrustRadius.

In only 60 short days, 30 net new leads came in and they 📈 increased conversion rates for MQL (20%) and CTR (100%!) against their benchmarks.

👏 That’s quite the achievement! Congratulations 🎉

🔍 Discover how it happened: https://gag.gl/ioOKOs

#CustomerSpotlight #MQLs #CTR #Conversions

Jul 17 · linkedin

🥳 Finding your in-market buyers and converting them to leads doesn’t have to be so hard.

One TrustRadius customer, Sinehan Kerman, Sr. Director of Global Revenue Operations at TIS (Treasury Intelligence Solutions), used intent data from TrustRadius to optimize and customize targeted ad campaigns. She was able to get 30 net new leads in just 60 days! 🔥

On top of that, Sinehan wanted to increase conversion rates against their benchmarks for MQLs and CTRs, and boy did she do it: 📈 15% converted to MQLs (20% increase from benchmark) 🖱️ .5% click-through-rate (100% increase from benchmark)

Way to go Sinehan and team! 👏

Curious to learn how? Check out the story: https://gag.gl/rlLyxg

#CustomerSpotlight 🔦 #ConversionRates #CTR #MQLs #IntentData

Zak Sutter
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Location

Greater Chicago Area