Suggestions
Zal Dastur
Pitching & Storytelling Specialist | Climate and Sustainability Podcast Host | Cofounder of Lucep
Zal Dastur is an entrepreneur with a strong belief in the power of entrepreneurship, intrapreneurship, and technology to address climate change, aiming to reshape the world and empower like-minded individuals.
With over 15 years of experience in sales, marketing, and storytelling, Zal has worked with renowned companies like Citibank, CBRE, Metlife, and Mercedes-Benz, excelling in multicultural and dynamic environments.
His expertise lies in building successful ventures, leading B2B SaaS companies, and nurturing startups to achieve significant growth, while also guiding established organizations with their go-to-market strategies.
Zal Dastur's current focus is on supporting visionaries and climate advocates in maximizing their impact by amplifying their message and identifying their value.
His specialties include recruitment, ESG, sustainability, Climatetech, digital strategy, digital marketing, sales, business development, and public relations.
Zal holds a Masters in International Business and Marketing from Monash University, with additional Bachelor of Arts degrees in Political Science from the University of Melbourne and Western University.
He also studied International Baccalaureate at UWC South East Asia and attended Tanglin Trust School.
Throughout his career, Zal has been involved with various organizations such as Loyal VC, Grange Management, The Impact At Scale Podcast, Leaders for Climate Action, Handprint, and more, offering mentorship, advisory services, and leadership.
As a Public Speaker and Climate Reality Leader trained by Vice President Al Gore, Zal Dastur advocates for sustainability and climate action.
He has also served in roles like Founder & Managing Director at Grange Management, Co-Founder at Lucep, and Sustainability, Climate & ESG Specialist at Marksmann, showcasing his diverse experience and leadership capabilities.
Zal's previous engagements include positions at TechBridge Market, Always Be Selling, Free Cash, Construct Digital, Fulford PR, VenueMirror, ANZ, Young and Rubicam, and various startups, universities, and NGOs.
In his continuous pursuit of empowering individuals and driving positive change, Zal Dastur's dynamic background and versatile skill set make him a valuable asset in the realms of sustainability, entrepreneurship, and technology.
Highlights
The Impact At Scale Podcast With Zal Dastur had an illuminating conversation with Brian Sheng, co-founder and CEO of Aquaria. Aquaria is a renewable source of water that taps into the humidity in the air to produce clean, drinkable water. Aquaria's atmospheric water generators (AWGs) act as a backup or alternative water supply that can be installed on-site in hours.
Brian discusses the global water challenge and his company's innovative solutions. The conversation delves into the scarcity of clean water, the impact of climate change, and the potential for decentralized water creation. Brian shares insights on the market for Aquaria's product, the technology behind it, and the significance of addressing the water crisis.
In the clip below, Brian mentions the mindblowing fact that there is 220 times more water in the air than humans consume.
For the full episode, please click on the links below.
Spotify - https://lnkd.in/gn3W2hs7 Youtube - https://lnkd.in/gWsEvD-8 Website - https://lnkd.in/gjJrJRNU
Michael Waitze #water #watersecurity
What I Learned About The Buyer’s Journey in B2B Sales: A Guide for Startups
B2B sales isn't a one-size-fits-all affair; it’s more like a choose-your-own-adventure book, but with fewer dragons and more conference calls. Understanding the buyer's journey is key to guiding potential customers from “just browsing” to “take my money!”
-
Awareness Stage: "Who Are You Again?" At this stage, your buyer has just realized they have a problem. It’s like discovering a leaky faucet—you didn’t know you had an issue until you stepped in a puddle. Your job here is to be the friendly plumber, offering educational content that addresses their pain points and helps them identify the issue.
-
Consideration Stage: "Let Me Weigh My Options..." Now that they know the problem, they’re looking at different solutions. Think of it like shopping for a new car—they’re test-driving different models (and maybe asking for too many brochures). This is your time to shine by showcasing your unique value proposition and why your solution is the sleekest, fastest, and most reliable ride on the lot.
-
Decision Stage: "Time to Seal the Deal." The buyer’s ready to make a decision, and you need to be the one holding the pen. Here’s where you focus on testimonials, case studies, and demos—essentially, the sales equivalent of offering a test drive and showing them how well your product fits into their life.
-
Post-Purchase Stage: "We’re in This Together." The sale might be closed, but the journey isn’t over. It’s like marriage—sure, the wedding’s great, but the real work starts after the honeymoon. Focus on onboarding, customer support, and ensuring they’re getting the value they expected.
-
Advocacy Stage: "You’re the Best, and I’m Telling Everyone!" Finally, if you’ve done everything right, your customers become your biggest advocates. It’s like getting a 5-star review on Yelp, but better. Encourage referrals and make them feel like part of an exclusive club—because nothing says success like a happy customer doing your marketing for you.
Understanding these stages and tailoring your approach will not only help you close deals but also build lasting relationships. Remember, in B2B sales, you’re not just selling a product—you’re guiding your buyer through a journey.
