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Zara Lam

Leading segmentation and omnichannel customer journeys

Zara Lam is a senior leader with extensive experience in consumer marketing, business transformation, and operations. She currently serves as the Director of Segmentation and Omnichannel Customer Journeys at Scotiabank.13 Zara holds an Honours Business Administration degree from the University of Western Ontario's Richard Ivey School of Business and completed her Executive MBA at the Kellogg-Schulich program in 2013.1

Zara's professional background includes:

  1. Strategic direction for fundraising, communications, and public relations in support of long-term care homes and community programs.1
  2. Developing operationally efficient and sustainable new business models in national and international organizations.1
  3. Delivering results in integrated consumer marketing, business transformation, operations, banking, financial services, and retail industries.1

She has also received recognition for her contributions to the Schulich community. In June 2024, Zara was awarded the Recognition Award for Outstanding Contributions to Schulich.2 Additionally, she serves as the Co-Chair of the EMBA Gala and Co-President of the KS EMBA Alumni Association.4

Zara's expertise extends to project management and process improvement, as evidenced by her PMP certification and Six Sigma Green Belt training.1 Her educational background also includes a Strategic Analytics Executive Program from Queen's University.1

Highlights

Oct 28 · schulich.yorku.ca
KSAA Diversity and Inclusion Award - Schulich School of Business
Mar 29 · schulich.yorku.ca
Kellogg-Schulich EMBA Gala
Apr 14 · worldbank.org
[PDF] Participant List | World Bank

Related Questions

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Zara Lam
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Location

Toronto, Canada Area