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Zena Burns

Principal, Moxie Coalition

Zena Burns is the Principal at Moxie Coalition, a consultancy she founded in 2015. With over two decades of experience in the media, entertainment, and technology sectors, she has built a reputation as a trusted advisor and mentor. Her career highlights include serving as the first Digital Program Director for Clear Channel in New York City, where she played a pivotal role in creating the iHeartRadio brand and app. She has also held senior positions at Futuri Media, focusing on AI solutions for media brands.

Career Overview::

  • Founder of Moxie Coalition (2015): Established to provide strategy, marketing, and communications services across various sectors including media and non-profit organizations.
  • Digital Program Director at Clear Channel: Credited with changing the culture at the company that evolved into iHeartMedia.
  • SVP at Futuri Media: Led initiatives in AI for broadcast radio and digital publishing.

Zena has also contributed significantly to pop culture as the Entertainment Director at Teen People Magazine, where she helped spotlight emerging stars. Recently, she launched a podcast titled My 23-Year-Old Self: True Stories From the Come Up, aimed at empowering women in male-dominated industries by sharing their experiences and insights.

Her extensive network and innovative approach have allowed her to work with notable clients such as Madison Square Garden Entertainment and Bloomberg Media, making her a prominent figure in her field .123

Highlights

Jun 4 · linkedin

I grew up in pre-gentrification Corktown in Southwest Detroit. I went to middle school at St. Vincent, right across the street from Michigan Central Station. This gorgeous building opened in the early 1900s, started falling into disrepair in the ~1960s, and was shut down and basically abandoned in the 1980s, right around the time my dad, who tended bar at the Gaelic League down the street, died. It soon became one of the most stark examples of urban blight in America and the hard times on which Detroit had fallen. Many people wanted nothing to do with my neighborhood. As one tiny example, when I eventually went to high school in the suburbs, some of my friends weren’t allowed to come to my house because their parents were afraid they’d get shot.

Never could I have imagined that this beautiful building would not only reopen, but do so in a spectacular fashion. Ford Motor Company spent nearly a billion dollars transforming it into an innovation hub. And the concert that will mark its opening has a stunning lineup. (Another thing I never could have imagined as a kid? That I’d be 10,446 miles away in Singapore talking innovation in AI at a conference when it happens. Unsurprisingly, this is killing me.)

The evolution of this building - and Detroit - is an inspiration for anyone who’s fallen on hard times. Under the right circumstances, anyone can not only come back, but do so way better than before. (Here’s where I use a cheesy “Don’t Stop Belivin’” reference, but only to point out that “South Detroit” is basically Canada.)

Huge congratulations to everyone involved in this Herculean undertaking, and my friends and partners at Diversified Production Services (shout to Darren Pfeffer!) for their role in making this historic concert happen. They do A+, first class work. It’ll stream live on Peacock, and NBC will air a prime-time special on June 9. It’s not lost on me that in the ‘80s, networks would air aerial footage of burning buildings in Detroit on Devil’s Night during the annual pre-Halloween tradition of arson. Now we’re prime time for a much more positive reason. Detroit’s come a long way, baby - and it’s a reminder that we all can, too. #MichiganCentralOpen #DetroitRevitalization

Jun 3 · linkedin

Monday night in Singapore: Strategy session with my longtime friend and collaborator Karen Semone ahead of this week's SuperAI conference. Much of my professional time lately has been devoted to figuring out how I can help make the world a better place, and ethical AI is part of that. Eager to learn from some of the greatest minds in the business. #AIForGood #AIInMedia #EthicalAI #SuperAI

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Zena Burns
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