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Zev Asch

Business Transformation Coach and Disruptive Strategist

Zev Asch is a seasoned business professional with over 30 years of experience in growing small businesses both domestically and internationally.1 He currently serves as a Business Transformation "Midas" Mentor at GrowthMentor, a role he has held since November 2021.1

Professional Background

Asch's career spans various leadership positions in marketing, business development, and entrepreneurship:

  • President of Zev Asch Small Business Coaching/Mentoring since January 20121
  • Graduate Professor of Marketing at Touro College Graduate School of Business from August 2015 to October 20211
  • Director of Innovation & Entrepreneurship at Touro College Graduate School of Business from May 2020 to December 20201
  • VP Marketing & Business Development at MYCO MEDICAL from January 2011 to February 20121

Expertise and Approach

Asch specializes in:

  • Business transformation
  • Disruptive strategy
  • Creative problem-solving
  • Small and family-owned business growth

His approach is characterized by:

  • Hands-on experience in small business operations
  • Focus on humble leadership, nurturing corporate culture, and efficient systems
  • Emphasis on marketing, sales, and exceptional customer service1

Unique Selling Proposition

Asch differentiates himself by:

  • Offering no-contract consultations with a money-back guarantee
  • Combining academic background (psychology degree and MBA in marketing) with practical business experience
  • Providing unbiased, honest advice to help entrepreneurs achieve clarity and actionable insights1

Zev Asch's LinkedIn profile can be found under the username "ledaza," reflecting his commitment to helping businesses grow and transform.

Highlights

Aug 28 · linkedin

Remember when Renée Zellweger's character Dorothy Boyd tells Jerry Maguire (Tom Cruise), "You had me at hello" ?

This is also the mark of a talented salesperson: The ability to connect with a prospect or customer instantly. This emotional connection breaks through barriers that every salesperson faces stemming from our inherent pushback on anyone trying to sell us something.

I asked Alex Bruschi, who has spent his entire career in sales, how sales professionals can create a "You Had Me At Hello"  connection in an era of impersonal, tech-driven sales processes.

The short clip was his answer.

Join me on the Entrepreneur Next Door podcast, where Alex and I talk about everything and anything sales.

Alex Bruschi has spent his entire career in sales, making him uniquely qualified to uncover the secrets of successful sales reps and the skills and mindset that propel them.

"Sales is a powerful equalizer. Regardless of your background or education, you can do exceptionally well if you're good." - Alex Bruschi.

We explore the development of sales roles, the reasoning behind appointment setters and closers, how to foster a work environment that minimizes sales staff turnover, and much more.

If you're a start-up Founder, an entrepreneur, or an existing small business owner, you must know how to sell and create a culture that minimizes salespersons' turnover.

ADDITIONAL HIGHLIGHTS:  ➡️ The key to building trust and rapport with potential customers ➡️ The difference between meeting setters and sale closers ➡️ Do sales gurus matter?  ➡️ The value of learning by selling ➡️ Why start-up founders must learn how to sell ➡️ The art of cold calling and why it still exists ➡️ How to stop salespeople turnover

Watch the podcast on YouTube: https://lnkd.in/gqHFnh_8

Listen on your favorite audio platform or below: https://lnkd.in/gAdNvpEE

Connect With Alex: LinkedIn: https://lnkd.in/gSpTaYJv Website: https://lnkd.in/gzmkncbc 

#sales #salesmanagement #salesreps #B2Bsales #B2Csales #entrepreneurships #entrepreneurs #smallbusiness #smallbusinessowners #smallbusinessgrowth #theentrepreneurnextdoorpodcast

Aug 22 · linkedin

Employees are not just an expense item on your P&L.

They are the lifeblood 💓of any business. Losing a high-performing employee or an employee with extraordinary (unrealized) potential is counterproductive and wasteful.

Are you an executive, manager, or someone striving for the recognition and compensation you deserve? Do you feel undervalued or hesitate to speak up 🗣️ for what you're worth?

Are you an HR executive or a business owner frustrated by high turnover and low retention rates?

Keri-Lynne Shaw's insights and real-world examples will guide you through the art of self-advocacy and negotiation.

Here's one of KL's game-changing insights:

"They expect you to negotiate!" 💸💸

KL has been in your shoes, bringing behind-the-scenes HR insights from her impressive career. Whether you're an executive, entrepreneur, or business owner, this podcast is your call to action.

HIGHLIGHTS: ☛ Without self-advocacy & negotiating, you leave money on the table ☛ Prove your worth and value before negotiating your next salary bump ☛ Go beyond percentage or dollar amounts to get closer to your goal ☛  The role salary transparency & pay equity play in higher retention rates

Watch KL on YouTube: https://lnkd.in/eXKYxGdR

Listen on your favorite audio platform or below: https://lnkd.in/epF7-_Gz

🚦Click on settings and set the speed to x1.25, you won't miss a thing

Connect with KL: LinkedIn: https://lnkd.in/eunUVSUD Website: thesalarybump.com

#gettingaraise #salarynegotiations #womeninbusiness #womencareers #employeeretention #entrepreneurship #smallbusiness #theentrepreneurnextdoorpodcast

Related Questions

What makes Zev Asch's approach to business transformation unique?
How has Zev Asch's experience as a marketing professor influenced his mentoring style?
What are some common challenges Zev Asch helps small businesses overcome?
How does Zev Asch ensure a personal connection with his clients?
What specific strategies does Zev Asch use to help businesses expand?
Zev Asch
Zev Asch, photo 1
Zev Asch, photo 2
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Experience

Business Transformation "Midas" Mentor at GrowthMentor, President at Zev Asch Small Business Coaching/Mentoring
Graduate Professor Of Marketing and Director of Innovation & Entrepreneurship at Touro College Graduate School of Business, VP Marketing & Business Development at MYCO MEDICAL, Market Manager Needle T at Coinmach Industries

Education

Undergraduate degree in psychology, MBA in marketing

Location

New York City Metropolitan Area