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Zhao Hanbo

Bring Data Freedom to Marketers at Supermetrics

Zhao Hanbo is a prominent figure in the SaaS and marketing analytics industry, currently serving as the Head of Business Development and Corporate Development at Supermetrics.1 He joined Supermetrics in 2016 as the first business hire and has played a crucial role in the company's growth.14

Key aspects of Zhao Hanbo's profile include:

  1. Career at Supermetrics:

    • Joined in 2016 as the first business hire1
    • Built and led various business functions, including marketing, affiliate marketing, channel sales, growth, and business development1
    • Grew the marketing department from 1 person to around 20 people1
    • Contributed to the company's growth from 3 to 150 people, with ARR increasing from low six figures to over $35 million14
  2. Expertise:

    • T-shaped growth marketer with a strong passion for analytics
    • Customer development veteran
    • Experienced in strategy, M&A, new ventures, and partnerships1
  3. Education:

    • BS in Information Security from Beijing University of Post and Telecommunications1
    • Master's degrees in Security and Mobile Computing from Helsinki University of Technology and ICT Management from KTH Royal Institute of Technology1
  4. Previous Experience:

    • Worked with various analytics startups since 20102
    • Held positions at Nielsen, Arbitron Mobile, and Electrabel1
  5. Entrepreneurial Background:

    • Co-founder and CEO of Shoplitics / Agaidi Oy1
    • Graduate of The Founder Institute1
  6. Advisory Roles:

    • Advisor for companies like apiable.io and Landbot1

Zhao Hanbo is known for his expertise in data-driven growth strategies, SaaS, and analytics leadership.3 He has been instrumental in Supermetrics' success, helping to transform it into a European Martech unicorn with 350 employees and $60M in ARR.1

Highlights

Jan 9 · youtube.com
Interview with Zhao Hanbo, SUPERMETRICS - YouTube
Interview with Zhao Hanbo, SUPERMETRICS - YouTube
The Unlimited Reporting Powers of Supermetrics with Zhao Hanbo
The Unlimited Reporting Powers of Supermetrics with Zhao Hanbo

Related Questions

What are some key initiatives Zhao Hanbo has started at Supermetrics?
How did Zhao Hanbo contribute to Supermetrics' growth from a small team to a 350-strong force?
What strategies did Zhao Hanbo use to grow Supermetrics' ARR from $60M?
Can you provide examples of the new functions Zhao Hanbo set up at Supermetrics?
What are some of the notable partnerships Zhao Hanbo has formed at Supermetrics?
Zhao Hanbo
Zhao Hanbo, photo 1
Zhao Hanbo, photo 2
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Location

Helsinki, Southern Finland, Finland