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Zhengda Shen

President, Merkle APAC CEO, dentsu CXM APAC

Zhengda "Z" Shen is a prominent executive in the digital marketing and customer experience management (CXM) industry. He served as the President of Merkle Asia Pacific, a leading CXM company owned by dentsu international.12 Shen played a significant role in Merkle's expansion in the Asia Pacific region, overseeing the company's growth and operations.1

Shen had a long and successful career at Merkle, spending more than two decades on the company's executive leadership team.2 During his tenure, he was instrumental in developing Merkle's data and analytics capabilities, as well as its global operations.2

In April 2022, it was announced that Shen would be retiring from his position at Merkle, effective July 1st of that year.2 His retirement marked the end of a distinguished career in the CXM industry.

After his retirement from Merkle, Shen has taken on new roles. He is currently a Co-Founder, Board Member, and Investor, based in the Greater Seattle Area.3

Throughout his career, Shen has been recognized for his leadership and expertise in customer experience management, data-driven marketing strategies, and digital transformation in the Asia Pacific region.

Related Questions

What are Zhengda Shen's key achievements at dentsu CXM Asia Pacific?
How did Zhengda Shen contribute to Merkle's growth before joining dentsu?
What is Zhengda Shen's role at Silk Commerce, and how does it differ from his role at dentsu?
What are the main strategies Zhengda Shen has implemented at dentsu CXM Asia Pacific?
How has Zhengda Shen's leadership style impacted his teams at dentsu and Silk Commerce?
Zhengda Shen
Zhengda Shen, photo 1
Zhengda Shen, photo 2
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Location

Greater Seattle Area