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Zhi Lam
Brand Manager at Una Brands - Digital Marketing - SEA eCommerce Growth
Zhi Khiam Lam (ZK), also known as Zhi Lam, is the Commercial Brand Manager (Southeast Asia) at Una Brands.1 His LinkedIn username is zhi-khiam-lam.1 He is currently based in Jakarta for market expansion and to achieve profitability.1
Experience and Education::
- Una Brands: He is a Brand Manager at Una Brands, focusing on commercial strategy, digital marketing, and SEA eCommerce growth.1 Una Brands is a Series C omnichannel brand aggregator with over 20 portfolio brands.1
- He led >2x growth in owned P&L achieving a 7-figure ARR through brand, digital marketing, multi-channel, and operations strategy.1
- He launched >20 new products/quarter through a data-driven research framework, contributing over 50% of revenue.1
- He improved the ROI of digital platform marketing ads by over 100%, achieving over a 6-to-1 return on spending.1
- He streamlined previous operational processes, reducing OPEX by ~20%.1
- Picus Capital: He was a Student Venture Partner from September 2020 to August 2022.1
- Novus Paradigm Capital: He was in Venture Investments & Operations (Founding Team) from February 2021 to April 2022 and is open to EdTech collaborations via zk@novpara.capital.1
- Tickled Media (theAsianparent Group): He was a Venture Development Associate from May 2021 to October 2021, building their D2C-as-a-service business.1
- Accenture: He worked in Technology Consulting from January 2021 to April 2021.1
- f(dev) Digital Foundry: He was a Venture Builder involved in Digital Transformation & Strategy from May 2020 to August 2020.1
- Singapore Management University: He was an Undergraduate Teaching Assistant from August 2019 to December 2019.1 He graduated with a Bachelor of Business Management - Marketing & Analytics, Magna Cum Laude from Singapore Management University.1
- Citi: He worked in Corporate Investment Banking (FI) from September 2016 to January 2017.1
- Ngee Ann Polytechnic: He obtained a Diploma in Banking and Financial Services with a GPA of 3.8/4.0.1
- Bayes Business School He studied Business Administration and Management, General.1
Licenses and Certifications::
- DS101: Introduction to Python Programming (Hackwagon Academy, February 2019)1
- Introduction to NFTs: Non-fungible Tokens (LinkedIn, June 2021)1
- Blockchain Basics (LinkedIn, June 2021)1
- Blockchain: Beyond the Basics (LinkedIn, July 2021)1
- Startup Valuation Methods by Duke University (Coursera, August 2021)1
Honors and Awards::
