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Zhi Lam

Brand Manager at Una Brands - Digital Marketing - SEA eCommerce Growth

Zhi Khiam Lam (ZK), also known as Zhi Lam, is the Commercial Brand Manager (Southeast Asia) at Una Brands.1 His LinkedIn username is zhi-khiam-lam.1 He is currently based in Jakarta for market expansion and to achieve profitability.1

Experience and Education::

  • Una Brands: He is a Brand Manager at Una Brands, focusing on commercial strategy, digital marketing, and SEA eCommerce growth.1 Una Brands is a Series C omnichannel brand aggregator with over 20 portfolio brands.1
    • He led >2x growth in owned P&L achieving a 7-figure ARR through brand, digital marketing, multi-channel, and operations strategy.1
    • He launched >20 new products/quarter through a data-driven research framework, contributing over 50% of revenue.1
    • He improved the ROI of digital platform marketing ads by over 100%, achieving over a 6-to-1 return on spending.1
    • He streamlined previous operational processes, reducing OPEX by ~20%.1
  • Picus Capital: He was a Student Venture Partner from September 2020 to August 2022.1
  • Novus Paradigm Capital: He was in Venture Investments & Operations (Founding Team) from February 2021 to April 2022 and is open to EdTech collaborations via zk@novpara.capital.1
  • Tickled Media (theAsianparent Group): He was a Venture Development Associate from May 2021 to October 2021, building their D2C-as-a-service business.1
  • Accenture: He worked in Technology Consulting from January 2021 to April 2021.1
  • f(dev) Digital Foundry: He was a Venture Builder involved in Digital Transformation & Strategy from May 2020 to August 2020.1
  • Singapore Management University: He was an Undergraduate Teaching Assistant from August 2019 to December 2019.1 He graduated with a Bachelor of Business Management - Marketing & Analytics, Magna Cum Laude from Singapore Management University.1
  • Citi: He worked in Corporate Investment Banking (FI) from September 2016 to January 2017.1
  • Ngee Ann Polytechnic: He obtained a Diploma in Banking and Financial Services with a GPA of 3.8/4.0.1
  • Bayes Business School He studied Business Administration and Management, General.1

Licenses and Certifications::

  • DS101: Introduction to Python Programming (Hackwagon Academy, February 2019)1
  • Introduction to NFTs: Non-fungible Tokens (LinkedIn, June 2021)1
  • Blockchain Basics (LinkedIn, June 2021)1
  • Blockchain: Beyond the Basics (LinkedIn, July 2021)1
  • Startup Valuation Methods by Duke University (Coursera, August 2021)1

Honors and Awards::

  • Singapore Airlines App Challenge 2019 - Semifinalist1
  • Razer Fintech Digital Hackathon - Top 201
  • NTUC Income FUTUREX hackathon - Finalist (Top 8)1

Related Questions

What are Zhi Lam's key achievements at Una Brands?
How did Zhi Lam contribute to the growth of Una Brands' portfolio brands?
What strategies did Zhi Lam use to drive double-digit YoY growth at Una Brands?
What is Zhi Lam's background in digital marketing and eCommerce?
How did Zhi Lam's role at Una Brands evolve over time?
Zhi Lam
Zhi Lam, photo 1
Zhi Lam, photo 2
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Location

Singapore