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Zi Yuan

TikTok/Instagram Audience Development Specialist at BBTV

Zi Yuan is a digital marketing professional with experience in social media management, content creation, and audience development. He worked as an Audience Development Specialist - TikTok/Instagram at BroadbandTV (BBTV) from October 2020 to February 2021.1

In this role at BBTV, Zi Yuan was responsible for:

  1. Managing accounts and growing relationships with global content creators, artists, and influencers
  2. Providing consultations to help maximize digital growth on social media platforms
  3. Delivering strategic insights on content strategy, SEO, data analytics, branding, and monetization across platforms like Facebook, YouTube, Spotify, Instagram, and TikTok
  4. Developing key strategies for digital marketing and social media engagement for BBTV's music vertical, Opposition
  5. Assisting with influencer marketing campaigns for external music clients on TikTok and Instagram
  6. Supporting the sales department and contributing to logic planning with the R&D department1

After his time at BBTV, Zi Yuan has held various positions in digital marketing and social media management, including:

  • Account Manager at NetEase Games (current position)
  • Co-Founder of One Zillion Media, a creative marketing agency specializing in short-form content for TikTok and Instagram (March 2022 - present)
  • Social Media and Digital Content Manager for Vanessa Lau International Inc. (May 2021 - December 2021)1

Zi Yuan has demonstrated expertise in growing social media presence, with notable achievements such as increasing Instagram Reels views by 873.37% in 9 months and growing YouTube subscribers by 100K in 9 months for a client.1

Highlights

Oct 20 · en.wikipedia.org
BroadbandTV Corp - Wikipedia
Stocks to Watch: Broadband TV (BBTV)
Stocks to Watch: Broadband TV (BBTV)

Related Questions

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How does Zi Yuan measure the success of their social media campaigns?
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Zi Yuan
Zi Yuan, photo 1
Zi Yuan, photo 2
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Location

Canada