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Zion Karsenti

CEO @ Explorads

Professional Background

Zion Karsenti is a dynamic and innovative professional in the field of Ad-Tech, continually driving forward the frontiers of business development and online marketing. With a career marked by significant leadership roles and high-impact initiatives, Zion has distinguished himself as a force to be reckoned with in the technology and marketing sectors. Currently serving as the CEO of ExplorAds LTD, he leverages his extensive knowledge and passion for digital marketing and innovation to propel businesses into the forefront of their industries. His hands-on approach and strategic vision have earned him a reputation as a knowledgeable leader who thrives on turning innovative concepts into successful business models.

Prior to his role at ExplorAds, Zion was the Senior Vice President of Product at Rakuten Marketing, where he played a pivotal role in shaping product strategies that enhanced the company’s digital marketing capabilities and customer engagement. His tenure here showcased his ability to analyze market trends and develop products that resonate with consumer needs, leading to improved performance for the clients under his stewardship.

In addition to his role at Rakuten, Zion has held various influential positions throughout his career. As the Head of Advertising at Viber, he managed advertising strategies that maximized user engagement within one of the world’s leading messaging platforms. As a Co-Founder of AdRealTime, Zion contributed to the tech start-up ecosystem by creating solutions that enhanced online advertising effectiveness.

His leadership extends to advisory roles as well; he was an Advisory Board Member at Playgorithm, where he offered insightful guidance that helped shape the company's innovative product offerings. In his earlier career phases, Zion was instrumental as the Head of Innovation at Matomy Media Group, where he oversaw both the merger and acquisition (M&A) initiatives and led significant innovation efforts that positioned the company as a leader in the advertising technology market.

Education and Achievements

Zion Karsenti's educational background laid a solid foundation for his career in business and economics. He began his studies at Ort Syngalovsky, where he received his High School Diploma in Computer/Information Technology Administration and Management. This early exposure to technology sparked his passion for the field and provided him with the technical skills necessary to navigate the rapidly changing digital landscape.

Following this accomplishment, he pursued higher education at Tel Aviv University, obtaining a Bachelor’s degree in Economics and Business Administration. This academic endeavor enriched his understanding of economic principles and business strategies, allowing him to combine analytical skills with creative problem-solving approaches in his professional ventures.

Achievements

Zion's career is marked by numerous achievements across different domains in the business and technology fields:

  • Leadership in Ad-Tech: As a CEO and former SVP of Product, Zion has led organizations through significant phases of growth and innovation, reinforcing his role as a key player in the Ad-Tech industry.
  • Successful Business Development: His expertise in taking businesses from concept to reality and developing effective business models is evidenced by his track record of steering successful organizations through complex market conditions.
  • Innovation and M&A: Zion’s significant contributions to innovation at Matomy Media Group, coupled with his experience in managing M&A processes, highlight his strategic thinking and operational excellence as a business leader.
  • Analytical Acumen: As a Senior Business Analyst and Economist for Hewlett-Packard, Zion honed his ability to conduct thorough performance and economic analyses, skills that continue to inform his business strategies today.
  • Military Service: Furthermore, Zion’s service as an Officer in the Israel Defense Forces adds to his leadership and discipline as a professional, ensuring he approaches challenges with a resolute mindset.

Overall, Zion Karsenti is an inspiring leader whose addiction to innovation drives him to continuously seek new avenues for success among businesses. His extensive experience in online marketing, business modeling, and economic analysis distinctly positions him as a trusted voice in the industry, as he continues to impact the worlds of technology and advertising. With a keen interest in cryptocurrencies, he is also on the cutting edge of financial technologies that are shaping the future of business and investment.

tags':['Ad-Tech professional','Innovation','Business Development','Mergers and Acquisitions','Business Analysis','Online Marketing','B2C','Economics','Product Management','Tel Aviv University','Hewlett-Packard','ExplorAds LTD','Rakuten Marketing','Matomy Media Group','Israel Defense Forces'],'questions':['How did

Highlights

Dec 21 · linkedin

Nothing special, just kids on their way home from from school taking cover while missiles are being fired at them.. I mean, this is all very normal, isn't it? Stop Hamas NOW!

Oct 12 · linkedin

It took me 5 days to put these thoughts in writing. Please take 2 minutes to read through, and share if you feel the same.

On Saturday morning Hamas showed the world a sneak peek to the horrific reality they impose on the Palestinian people. These coward terrorists murdered over 1200 Israeli people. Women and children were not spared, the elderly were not spared. they burned them alive, shot them point blank, hit them to death... Evil got a new meaning that day.

If you want to save the Palestinian people, join the Israeli effort and save them from Hamas. Save them from being used as human shields. from being enslaved to terrorists. Hamas must be put to an end, Israel plan to do just that.

It is my life wish to see peace in the middle east. I was raised to pursuit peace, to aspire for human connections without any borders or classes. I just wish my kids will get to live in a better world, a more peaceful one.

I'm saddened and my heart is with my friends and family who lost their loved ones. may you never know another sorrow. My prayers are with our soldiers, my friends, go and bring light into this darkness.

Zion Karsenti
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Location

Israel