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Zsuzsa Kecsmar

International Loyalty Personality of the Year 2024 // Powering loyalty programs with tech. Proud co-founder and Chief Strategy Officer at Antavo (Gartner & Forrester Recognized Vendor) // Click FOLLOW #loyalty and #tech

Zsuzsa Kecsmar is the Co-founder and Chief Strategy Officer of Antavo Enterprise Loyalty Cloud, a leading provider of loyalty program technology. She has been instrumental in transforming Antavo from a startup into a global scaleup, serving major brands like KFC, BMW, and Benefit Cosmetics. Zsuzsa is recognized for her innovative approach to customer loyalty, advocating for non-transactional and emotional loyalty programs that foster enduring customer relationships.

Key Achievements and Background:

  • Awards and Recognition: Zsuzsa won the Personality of the Year award at the 2024 International Loyalty Awards and was shortlisted for the Young Entrepreneur category in the Allstars 2023 by GP Bullhound.15 She was also listed by Forbes as one of Europe's top 100 female founders in tech.34
  • Professional Background: Before co-founding Antavo, Zsuzsa worked as a radio producer and broadcaster, winning the European Young Journalist Award in 2009.3
  • Education: She holds a Bachelor of Business Administration from the University of Szeged and studied marketing at Université Jean Moulin (Lyon III) and international business at the University of Ljubljana.3
  • Personal Life: Zsuzsa is married to Attila Kecsmar, the CEO of Antavo, and they have three children together.1

Role at Antavo:

Zsuzsa plays a crucial role in shaping Antavo's strategy and growth. She has held various positions within the company, including Chief Marketing Officer and Head of Partnerships, before becoming Chief Strategy Officer.3 Her focus is on driving market share in the loyalty sector and developing global strategies for Antavo.2

Highlights

Zsuzsa Kecsmar | Co-founder at Antavo Loyalty Management Platform
Jun 28 · youtube.com
Live with Zsuzsa Kecsmar, Co-Founder of Antavo - YouTube
Live with Zsuzsa Kecsmar, Co-Founder of Antavo - YouTube
Apr 25 · antavo.com
Zsuzsa Kecsmar Is the Winner of Personality of the Year 2024 - Antavo
Sep 20 · antavo.com
Zsuzsa Kecsmar Shortlisted by GP Bullhound - Antavo
Zsuzsa Kecsmar, Chief Strategy Officer and co-founder of Antavo

Related Questions

What inspired Zsuzsa Kecsmar to co-found Antavo?
How has Zsuzsa Kecsmar's background in radio production influenced her approach to loyalty programs?
What are some key achievements of Zsuzsa Kecsmar at Antavo?
How does Zsuzsa Kecsmar balance her role as Chief Strategy Officer with her personal life?
What makes Antavo's loyalty technology unique compared to other vendors?
Zsuzsa Kecsmar
Zsuzsa Kecsmar, photo 1
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Location

London, England, United Kingdom