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Aaron Bisman

Vice President, Audience Development at Sesame Workshop

Aaron Bisman is the Vice President of Audience Development at Sesame Workshop, a position he has held since June 2020. In this role, he is responsible for overseeing direct-to-consumer strategies, including social media, email, and web initiatives aimed at enhancing audience engagement and expanding Sesame Workshop's reach. His leadership has significantly contributed to increased engagement metrics, including a notable growth in social media interactions and website traffic.12

Professional Background

Before joining Sesame Workshop, Bisman served as the Director of Brand, Sales, and Marketing at Jazz at Lincoln Center, where he managed a team responsible for various revenue-generating activities and marketing strategies. His previous experience also includes founding and leading a music and digital media non-profit organization called JDub, which produced numerous albums and events while securing substantial funding and partnerships.12

Education

Aaron Bisman holds a Bachelor's degree in Music Business from New York University, where he studied from 1998 to 2002.1

Recent Developments

In October 2024, Bisman was promoted to Senior Vice President of Marketing at Sesame Workshop, where he will expand his responsibilities to include global brand management and marketing strategy.2 This promotion reflects his successful track record in transforming the organization's marketing efforts into an audience-first framework.

Awards

Bisman has been recognized multiple times for his contributions to digital media, including winning several Webby Awards for his work with Sesame Workshop.1

Overall, Aaron Bisman's career showcases a strong commitment to audience engagement and innovative marketing strategies within the cultural and entertainment sectors.

Highlights

Therapy Elmo? Social media manager weighs in on Elmo's inadvertent mental health check - Los Angeles Times
Therapy Elmo? Social media manager weighs in on Elmo's inadvertent mental health check - Los Angeles
Elmo asked how everyone's doing and, um, they're not great! - The Washington Post
Elmo asked how everyone's doing and, um, they're not great! - The Washington Post

Related Questions

What are some of Aaron Bisman's most notable achievements at Sesame Workshop?
How has Aaron Bisman's role evolved since he joined Sesame Workshop in 2020?
What strategies has Aaron Bisman implemented to increase engagement at Sesame Workshop?
What was Aaron Bisman's role at Jazz at Lincoln Center before joining Sesame Workshop?
How did Aaron Bisman's experience at 21/64 & JOHNSON CENTER FOR PHILANTHROPY influence his work at Sesame Workshop?
Aaron Bisman
Aaron Bisman, photo 1
Aaron Bisman, photo 2
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Location

Brooklyn, New York, United States