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Aaron Dugan

VP, Acquisition Strategy & Planning

Aaron Dugan is a senior executive at FanDuel, currently serving as VP, Acquisition Strategy & Planning.1 He has a extensive background in marketing and management, particularly in the sports betting and gaming industry.

Career Progression

Aaron's career at FanDuel began in 2016, where he started as a Marketing Manager and steadily advanced through various roles:

  • Marketing Manager (2016)
  • Senior Marketing Manager
  • Director of Online Marketing
  • VP, Acquisition Strategy & Planning (current role)1

In these positions, Aaron has been responsible for managing partnerships, media channels, and affiliate programs to drive player acquisition and product growth.1

Previous Experience

Before joining FanDuel, Aaron worked at:

  • Sky Betting & Gaming: Held positions such as Sportsbook Digital Marketing Manager and Sky Sports & Social Marketing Manager
  • FOG Media: Ad Ops Account & Project Manager
  • Hylton Red House Academy: Teacher of ICT
  • University football team: Manager & Coach1

Education

  • Bachelor of Science in Computing from the University of Sunderland (2006-2009)
  • Postgraduate Certificate in Education (PGCE) in ICT from the University of Sunderland (2009-2010)1

Expertise

Aaron is known for his expertise in:

  • Optimizing marketing strategies
  • Managing media budgets
  • Driving customer acquisition and engagement1

His work at FanDuel has been particularly noteworthy, with successful initiatives in programmatic advertising2 and podcast marketing.3

Highlights

Jun 11 · youtube.com
10 minutes with Aaron Duggan - YouTube
10 minutes with Aaron Duggan - YouTube
May 9 · sbcamericas.com
Laura Fernandez, SXM Media: all signs point to podcasts as being a ...
Jan 2 · mediamath.com
Re-Making the Brand: FanDuel - MediaMath Blog
Re-Making the Brand: FanDuel - MediaMath Blog

Related Questions

What are some key strategies Aaron Dugan has implemented at FanDuel?
How did Aaron Dugan's role evolve from Marketing Manager to VP of Acquisition Strategy & Planning?
What challenges did Aaron Dugan face while managing media budgets at FanDuel?
How has Aaron Dugan's experience at Sky Betting & Gaming influenced his work at FanDuel?
What specific partnerships has Aaron Dugan managed at FanDuel?
Aaron Dugan
Aaron Dugan, photo 1
Aaron Dugan, photo 2
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Location

United Kingdom