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Aaron Perry-Zucker
Director of Marketing & Communications, Holos Communities
Aaron Perry-Zucker is a communications leader specializing in helping nonprofit organizations navigate change.2 He currently serves as the Director of Marketing and Communications at Holos Communities, a North Hollywood-based nonprofit affordable housing developer formerly known as Clifford Beers Housing.14
Perry-Zucker joined Clifford Beers Housing (now Holos Communities) in November 2021, inspired by the organization's work, the team's passion, and the complexity of their mission.3 In his role, he has been instrumental in several key initiatives:
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Rebranding: He led the organization's rebranding effort, which included changing the name from Clifford Beers Housing to Holos Communities. The new name, derived from the Greek term for "holistic," reflects the organization's comprehensive approach to housing development.5
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Website Development: Perry-Zucker oversaw the creation of a new website showcasing the organization's portfolio of buildings, sustainability impact metrics, and progress stories.5
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Theory of Change Campaign: He spearheaded a marketing initiative called the Theory of Change campaign, which aimed to simplify and humanize complex issues through short films, blog posts, and commissioned artwork.5
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Event Management: Perry-Zucker implemented a new planning and organizational process for events such as groundbreaking ceremonies and grand openings.5
As a spokesperson for Holos Communities, Perry-Zucker has shared information about the organization's housing retention rates and community engagement efforts.14 His background as a RISD-trained graphic designer has likely contributed to his effectiveness in communicating the organization's mission and impact.2

