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Aaron Poach

Director of Digital Marketing at Lightcast

Aaron Poach is a marketing professional currently working at Thales Cloud Security.1 He holds the position of Demand Generation and ABM (Account-Based Marketing) Manager, although his LinkedIn profile also describes him as a VP of Marketing and Board Member.2

Professional Background

Aaron is known for his expertise in digital marketing and his passion for leveraging cutting-edge technology to achieve growth goals.2 He has a strong focus on demand generation strategies, which are crucial for attracting and engaging potential customers to drive sales and revenue growth.4

Skills and Expertise

Aaron's professional profile highlights several key areas:

  • Social Media: He is described as a social media power user.1
  • Digital Marketing: He has significant experience in this field.1
  • Results-Oriented: Aaron has a passion for achieving top-line results.1
  • Marketing Attribution: He has shared insights on the challenges of marketing attribution.3
  • Account-Based Marketing (ABM): This is a key part of his current role and expertise.25

Thought Leadership

Aaron actively shares his insights and thoughts on marketing strategies through his LinkedIn profile. He has discussed topics such as:

  • The importance of experimentation budgets in marketing6
  • The complexities of marketing attribution3
  • Effective demand generation strategies4

His LinkedIn username is indeed aaronpoach, as mentioned in the query.1

Related Questions

What are Aaron Poach's key achievements in demand generation?
How does Aaron Poach approach ABM strategies?
What technologies does Aaron Poach leverage for marketing?
How has Aaron Poach's role evolved at Thales Cloud Security?
What are some of Aaron Poach's most popular LinkedIn posts?
Aaron Poach
Aaron Poach, photo 1
Aaron Poach, photo 2
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Experience

Director of Digital Marketing at Lightcast (September 2022 - Present)
- Digital Marketing Manager at Credit Key (April 2022 - September 2022) - Digital Marketing Director at Emsi Burning Glass (January 2022 - April 2022) - Digital Marketing and Demand Generation Manager at Emsi Burning Glass (February 2021 - January 2022) - Digital Marketing Manager at EPOS (October 2019 - February 2021) - Director of Marketing & Operations / General Manager at District Athletic Club (March 2014 - March 2019) - Social Media & Consumer Account Acquisition Marketing Manager at Higher One (December 2011 - March 2014)

Education

Bachelor's in Business Administration and Marketing, Sacred Heart University (2004 - 2008)

Location

Wallingford, Connecticut, United States