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Emilie Berthiaume
B2B Marketer / Private Pilot / The Peak's 2024 Emerging Leaders
Emilie Berthiaume is a marketing professional based in the Montreal, Quebec area of Canada. She is currently the Marketing Director at DNE Resources, a position she has held since November 2021.1 Prior to this role, she worked as a Senior Manager of Demand Generation at Dialogue from March 2021 to November 2021.1
Emilie has a diverse background in marketing, with experience in various roles and industries:
Career Highlights
- Marketing Director at DNE Resources (November 2021 - Present)1
- Senior Manager, Demand Generation at Dialogue (March 2021 - November 2021)1
- Inbound Marketing Manager at Dialogue (October 2019 - March 2021)1
- Marketing Manager at BEEM (December 2018 - October 2019)1
- Analyst - Web Analytics at Le Groupe Cirque du Soleil (February 2018 - August 2018)1
Skills and Expertise
Emilie specializes in:
- Digital marketing strategy
- Performance analysis and ROI focus
- Lead generation and nurturing
- Account-based marketing (ABM)
- Implementation of growth processes
- Social media management
- Analytics and data management
- Content strategy and creation
Education and Certifications
- B.A.A. in Finance from École des sciences de la gestion (ESG UQAM) (2007 - 2010)1
- Product Marketing Certified: Core by Product Marketing Alliance (Issued August 2024)1
- Inbound Marketing Certified by HubSpot1
- Google Analytics and Google AdWords certifications1
Awards and Recognitions
- The Peak's 2024 Emerging Leader (March 2024)1
- GTM All-Star Award for Taking the Team to the Top (Marketing) at Dialogue (February 2021)1
- Canadian champion in Figure skating - Gold level (2013)1
Emilie is known for her strong focus on ROI, driven by her background in finance, combined with outstanding creativity in marketing.1 She continues to share insights and strategies on marketing, particularly for startups and early-stage founders.2
Highlights
I'm excited to share that DNE will be exhibiting at BUILDEX Alberta 2023!
Visit us at booth 623, we have an exciting give-away of 2 hockey tickets to the battle of Alberta Outdoor Heritage Classic!
To join me, click here https://lnkd.in/eApHuFca
BUILDEX Alberta is a driving force behind today’s building industry and a vision of its future; bringing together professionals from Architecture, Interior Design, Construction, Engineering, Property Management and Homebuilding & Renovation to interact, learn and discover the newest innovations from a market in constant transformation. #BUILDEXAlberta
For years, I've been an advocate for remote work, and despite facing numerous rejections when broaching the subject, my passion for it never waned.
Now, even though many companies try to "encourage" people to revert to in-office work, (obviously working in a factory, for example, cannot at this time be done remotely, but for all the jobs where possible,) many forward-thinking companies decide that it’s not the path they want to follow. They embrace flexibility.
To those forward-thinking organizations embracing flexibility, I encourage you to take it a step further and explore the power of asynchronous collaboration.
Limit meetings (I think we can all agree on this) and encourage asynchronous conversations.
Make space for collaborative tools such as Slack, Notion and Vidyard.
Respect people's agendas.
Accept when they say “no” to a meeting because they have a different engagement (what it is, shouldn't be of your business.)
The team will pay you back more than you could imagine.
Because this means freedom of time.
Freedom to work when the team is inspired, and productive.
It means a better ROI for you, dear leader who is reading.
TRUST YOUR TEAM.
If you hired right, this shouldn’t be a problem.
There are so many proven ways to monitor initiatives, KPIs, and roadmaps that demonstrate that people are delivering value. -- that isn't attached to the number of hours spent in the office.
I really, really hope the trailblazing companies will apply this and share more about their unbiased experience.
Asynchronous work in 2023 is the remote work of 2016.
Do it.
--
P.S. Here is a great article from Lattice. Kudos to their nuanced message that makes it even better. Read: It doesn’t have to be 100% asynchronous.
https://lnkd.in/eZq-vGzj
#asynchronous #async #remotework #futureofbusiness #businessandmanagement
