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Abhinav Agarwal

Co-Founder of Crossbeats and D2C Expert

Abhinav Agarwal is the co-founder of Crossbeats, a prominent D2C (Direct-to-Consumer) consumer tech brand based in India.1 He is an experienced entrepreneur and business leader with expertise in brand building, growth marketing, finance, and strategy.2

Professional Background

Abhinav co-founded Crossbeats in July 2015 with his brother Archit Agarwal.2 The company started with an initial investment of Rs. 5 lakh and has since grown to become a successful bootstrapped venture in India's consumer electronics market.2

Prior to founding Crossbeats, Abhinav held several positions in finance and strategy:

  • Finance Manager External Manufacturing at Mars (January 2017 - October 2018)
  • Global Finance and Strategy Manager at Mars (March 2015 - December 2016)
  • Sales Finance at Campbell Soup Company (August 2014 - March 2015)
  • Corporate Finance Treasury at Campbell Soup Company (December 2011 - August 2013)1

Education

Abhinav holds a Master's degree in Business Administration and a Bachelor's degree in Electrical Engineering.3

Crossbeats

Under Abhinav's leadership, Crossbeats has achieved significant milestones:

  • Pioneered the development of personal audio gadgets in 2016
  • Launched their first wireless earphones in 2016-17
  • Sold a million units of their products in 2022
  • Shipped 60,000 units in January 2023
  • Partnered with Amazon, processing 800-900 orders daily with an average order value of Rs. 4,0002

Expertise and Vision

Abhinav is recognized as a D2C expert and thought leader in the consumer tech space. He focuses on:

  • Building India's "coolest D2C consumer tech brand" for the emerging youth market
  • Leveraging data-driven insights and market trends
  • Implementing innovative strategies to maximize revenue and customer engagement
  • Sharing knowledge through LinkedIn posts, articles, and live sessions1

Abhinav and his team at Crossbeats are currently eyeing expansion into South East Asia and the Middle East markets.4

Highlights

Sep 26 · linkedin

Today, I am thrilled to share some incredible news about Crossbeats. We're thrilled to announce that Mr Suryakumar Yadav, star Indian cricketer and one of the most exciting players in the world, has joined Crossbeats as our brand ambassador!

This marks a significant milestone in our journey to revolutionize the consumer tech industry. We believe that sport and technology share a common ground – the relentless pursuit of excellence and innovation.

SKY's unwavering commitment to excellence aligns perfectly with our mission here at Crossbeats of innovation, performance, and style. He pushes the boundaries of what is possible, and he never settles for anything less than the best. That's exactly what we strive to do at Crossbeats. Our products are aimed to bring the best of technology by empowering individuals to do more, achieve more, and experience more.

As our team makes the journey into innovation and development, we’re thrilled to have someone like SKY by our side.Looking forward to the journey ahead!

#consumerelectronics #brandambassador #innovation #performance #style #sky #smartwatches #wearables

Nov 18 · linkedin

I often get asked "What's your single best piece of career advice"?

While there is no one fit all but if I have to look back on all the countless advice i received from my mentors and business leaders, these are the top 10 that has stuck with me : #leaders #career #business #startupbusiness #careerdevelopment #careeradvice #businessadvice

Related Questions

What inspired Abhinav Agarwal to start Crossbeats?
How did Abhinav Agarwal transition from Mars to founding Crossbeats?
What are some key strategies Abhinav Agarwal has implemented at Crossbeats?
How has Abhinav Agarwal's experience in finance influenced Crossbeats' growth?
What are Abhinav Agarwal's future plans for Crossbeats?
Abhinav Agarwal
Abhinav Agarwal, photo 1
Abhinav Agarwal, photo 2
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Experience

Co-Founder at Crossbeats (July 2015 - Present)
Finance Manager External Manufacturing, Global Finance And Strategy Manager at Mars (Jan 2017 - Oct 2018, Mar 2015 - Dec 2016); Sales Finance, Corporate Finance Treasury at Campbell Soup Company (Aug 2014 - Mar 2015, Dec 2011 - Aug 2013)

Education

Master of Business Administration at Washington University in St. Louis - Olin Business School (2008 - 2010); Bachelor of Electrical Engineering at Visvesvaraya National Institute of Technology (2000

Location

Franklin, Tennessee, United States