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Abigail Panfil
Director of Sales Planning and Strategy at Kellogg Company
Professional Background
Abigail Panfil is a seasoned executive in the food and beverage industry, boasting an impressive career that spans over a decade. Currently serving as the Vice President of Emerging Brands and Channels at Jack Link's Beef Jerky, Abigail plays a pivotal role in driving the company's growth and innovation in a highly competitive market. At Jack Link's, Abigail has demonstrated remarkable leadership capabilities and strategic thinking skills that enable her to manage and expand the company's portfolio of brands successfully.
Before assuming her current role, Abigail held various critical positions within Jack Link's, including Vice President of the Lorissa's Kitchen Business Unit and Director of Alternative Channels. Her experience at Jack Link's has provided her with deep insights into market trends, consumer preferences, and the dynamics of brand management in the snack food sector.
Prior to joining Jack Link's, Abigail further honed her expertise at the Kellogg Company, where she worked in several key roles. From serving as the Director of Sales Strategy and Trade Planning to a National Account Executive, Abigail developed a robust understanding of sales dynamics and trade partnerships that contribute to a brand's overall success. Her tenure at Kellogg's equipped her with exceptional skills in strategic planning and execution, essential for her future roles in the industry.
Abigail’s career also includes a significant tenure at Ichill Beverages LLC, where she served as the Vice President of Sales. Her leadership helped the company navigate the complexities of the beverage market, developing innovative sales strategies that catered to evolving consumer tastes. Abigail's diverse experience across different segments of the food and beverage industry has positioned her as a versatile leader adept at managing various business models and market challenges.
Education and Achievements
Abigail Panfil completed her studies in Management at Purdue University, one of the leading institutions known for its rigorous academic programs and emphasis on leadership and business strategy. Her education laid a strong foundation for her career, equipping her with theoretical knowledge and practical skills applicable in real-world business environments.
Throughout her career, Abigail has accumulated numerous accolades that underscore her contributions to the industry. As Vice President at Jack Link's, she has significantly increased the market share for emerging brands, demonstrating her ability to align brand strategy with consumer needs effectively. Her work has not only elevated Jack Link's presence in the market but has also served as a model for successful brand management in the snack food sector.
Abigail’s achievements are further augmented by her collaborative approach, which emphasizes teamwork and stakeholder engagement. Her ability to connect with team members and foster a positive working environment has been instrumental in driving performance and achieving company goals. The networks she built within the industry are invaluable assets that enhance brand visibility and consumer engagement initiatives.
Achievements
- Vice President of Emerging Brands and Channels at Jack Link's Beef Jerky: Leading the expansion strategy for innovative product lines and consumer engagement initiatives.
- Vice President of the Lorissa's Kitchen Business Unit: Oversaw brand growth and product development that responded to consumer health trends.
- Director of Alternative Channels: Strategized sales approaches for diverse market segments, significantly broadening distribution channels.
- Director of Sales Strategy and Trade Planning at Kellogg Company: Designed and implemented sales strategies that enhanced brand penetration and visibility in the market.
- National Account Executive at Kellogg Company: Managed key accounts, ensuring strategic positioning of Kellogg's products across various retail sectors.
- Vice President of Sales at Ichill Beverages LLC: Developed and executed innovative sales strategies, establishing a strong market presence for the beverage brand across multiple platforms.
