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Adam Benaroya

Head of Global Media and Performance Marketing - Marketing Strategy & Analytics - Ad Tech - CX and Product Strategy

Professional Background

Adam Benaroya is a highly accomplished marketing professional based in the United States, recognized for his influential leadership in the realms of global media and performance marketing. Currently, he serves as the Head of Global Media and Performance Marketing at Hewlett Packard Enterprise (HPE), where he is responsible for orchestrating a full-funnel strategy, execution, and analytics for HPE's extensive global media investment. His role is pivotal in transforming the organization’s approach to marketing by embedding a customer-centric planning framework. Recently, he has placed a significant emphasis on aligning marketing strategies with product customer experience (CX) as part of a broader digital transformation initiative.

Adam has a knack for instituting creative strategies that enhance the sophistication of creative formats, consequently driving meaningful customer impact. Notably, his work includes the establishment of an agile content desk designed to seize moment-in-time marketing opportunities, supported by a robust media distribution capability. Adam's expertise also extends to ad tech, where he has owned the roadmap for building new industry technology capabilities, including implementing advanced account-based marketing initiatives with partners like LiveRamp.

In addition, Adam is committed to data-driven decision-making. He has built proprietary user-level data architecture aimed at fostering custom activation and measurement use cases, such as audience propensity modeling, multi-touch attribution, and digital KPI validation. His analytical mindset and innovative approach solidify his reputation as a forward-thinking leader within the marketing landscape.

Education and Achievements

Adam's educational background is as impressive as his professional accomplishments. He holds an M.B.A. with a focus on Strategy and Marketing from the prestigious NYU Stern School of Business, where he cultivated critical skills that have propelled his career in media and analytics. Continuing his education, he earned a Certificate in Product Strategy from Northwestern University’s Kellogg School of Management, further enhancing his abilities in strategic marketing and product development. His foundational academic journey began at Rice University, where he received a B.A. in Mathematical Economic Analysis and Managerial Studies, equipping him with a robust analytical toolkit that is invaluable in today's data-driven marketing environment.

Throughout his career, Adam has received numerous accolades and recognition for his contributions to the marketing field. Notably, he was honored with the AdExchanger’s Brand Leadership Award in 2020, underscoring his influence and leadership within the industry. Moreover, he was selected for the AdWeek Executive Mentorship Program, further demonstrating his commitment to professional growth and mentorship. Adam was also celebrated in Brand Innovators’ 40 Under 40 list in 2018, highlighting his status as a rising star in marketing. Additionally, he has been nominated to serve on the National Advertising Review Board, a testament to his expertise and reputation in the advertising community.

Speaking Engagements and Industry Contributions

Adam Benaroya is also a respected voice in the marketing industry, contributing to various platforms as a speaker and guest lecturer. His speaking engagements have included prominent events such as the ANA (Association of National Advertisers), Programmatic I/O, Oracle’s MCX, LiveRamp’s RampUp, as well as educational institutions like NYU and Columbia Business School. Through these platforms, Adam shares his insights and knowledge, fostering a deeper understanding of marketing strategies and the evolving landscape of media and analytics. His willingness to mentor and educate the next generation of marketing professionals further showcases his dedication to the industry.

In summary, Adam Benaroya demonstrates a powerful blend of strategic marketing expertise, innovative thinking, and a customer-focused approach in his role at Hewlett Packard Enterprise. His leadership has not only transformed the media and performance marketing landscape at HPE but also set a benchmark for excellence across the industry.

Achievements

  • AdExchanger’s Brand Leadership Award (2020)
  • AdWeek Executive Mentorship Program (2020)
  • Brand Innovators’ 40 Under 40 (2018)
  • Nominated to National Advertising Review Board (2018 to date)

Related Questions

How did Adam Benaroya transform the marketing strategy at Hewlett Packard Enterprise to focus more on customer-centric planning?
What innovative techniques has Adam employed in performance marketing to enhance customer impact?
How does Adam Benaroya integrate data analytics into his marketing strategies at Hewlett Packard Enterprise?
What initiatives has Adam led regarding ad technology at HPE, and how have they contributed to the organization’s growth?
In what ways has Adam Benaroya contributed to the marketing industry beyond his role at HPE?
How does Adam approach the challenge of aligning marketing strategies with product customer experiences during digital transformations?
Adam Benaroya
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Location

New York City Metropolitan Area