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Adam Bergman

Group Vice President, Advertising & Data Sales | TV Week 40 Under 40

Adam Bergman is a seasoned professional in the advertising and media industry, currently serving as the Group Vice President of Advertising and Data Sales at VIZIO.1 He has been with VIZIO since October 2019, initially joining as the Vice President of National Ad Sales before being promoted to his current role in July 2022.1

In addition to his primary role at VIZIO, Bergman has been serving as a Video Board Member at the Interactive Advertising Bureau (IAB) since January 2023.1 This position aligns with his extensive experience in the digital advertising and media landscape.

Career Highlights

Previous Positions::

  • Director of West Client Partnerships at Samba TV (2017-2019)
  • VP of Strategy & Partnerships at The Daily Beast (2016-2017)
  • VP West at YuMe (2010-2016)

Industry Involvement::

  • Board of Governors at sfBIG (2015-2017)

Expertise

Adam Bergman's career trajectory demonstrates a strong focus on advertising technology, data-driven marketing, and strategic partnerships in the digital media space. His current role at VIZIO and his position on the IAB Video Board suggest he is at the forefront of developments in connected TV advertising and data-driven video strategies.1

Based in the Los Angeles Metropolitan Area, Bergman has over 500 connections on LinkedIn, indicating a well-established professional network in the industry.1

Highlights

Sep 4 · linkedin

VIZIO Sports Zone is live! Whether you’re a die-hard football fan, a basketball aficionado, or love catching the latest baseball games, VIZIO Sports Zone has you covered. 🏀 🏈 ⚾ ⚽ 🏒

We brought Sports Zone to our media partners at our #newfront presentation in April, and I'm so appreciative of the brand sponsors supporting our launch during this #upfront cycle

A big shout to our friend John Cassillo and the folks at TVREV for their coverage in their analysis of the 'discovery wars': "VIZIO’s new Sports Zone hub does what publishers can’t; bring all sports coverage into one place so you can follow what you want, and click, subscribe, set reminders. No publisher can do that alone."

#livesports #streaming #ctv #smarttv

Jul 24 · linkedin

Three months ago, we stood on stage at the #Newfronts in NYC and presented a show called ⭐ Limitless⭐ . It was about our marketplace, our brand advertisers, our agency partners, the internal and external forces pushing and pulling at all of us every day. Change is a constant.

That day, we focused on our all new 🏈 🏀 Sports Hub ⚾ ⚽ , and the solve it provides both our viewers and our brand advertisers. Put all accessible sports in one place. Make it easy for a customer to watch the game they want, keep tabs on their favorite teams, not get lost in the search and discovery process. For brands, make it simple - surround the sports experience in a meaningful way.

Today, we have more than 100 people in our VIZIO #revenue organization in a room for 48 hours to connect, focus on what's important, and work together to navigate all thats ahead of us. Change is a constant.

Call this an appreciation post for everyone on our team here, my partner in crime Travis Hockersmith, and our partners and customers who we love to work with. Let's have a day!

#livesports #offsiteweek #vizio

Related Questions

What are Adam Bergman's main responsibilities at VIZIO?
How did Adam Bergman transition from Samba TV to VIZIO?
What is Adam Bergman's background in advertising and data sales?
How has Adam Bergman's role at IAB evolved since January 2023?
What are some notable achievements of Adam Bergman in his career?
Adam Bergman
Adam Bergman, photo 1
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Location

Los Angeles, California, United States