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Adam Graham

Founder @ Gray Matters and BD Matters | Fractional Business Development | Building in-house demand generation teams

Adam Graham is the Founder and Director of Gray Matters, a company that mentors and empowers businesses to improve their sales strategy and attract new clients. With a focus on changing the perception of sales, Adam has become a leading figure in B2B sales growth strategy. He studied Business, Management, Marketing, and Related Support Services at Queen Elizabeth's Boys School, and went on to study Visual Communications and Marketing at University of Leeds. Adam has held several positions in community leadership, new business development, and marketing, working with companies such as Isobar, Vizeum UK, and RAPP. He was also an Expert Advisor at the Design Business Association and the Community Lead at BD Matters. Adam's passion lies in building long-lasting growth strategies for B2B businesses of all sizes and he believes that everyone can learn to love sales.

Highlights

Aug 6 · linkedin

New York Event Alert

For the first time, we're running our BD Matters Women's Brunch in NYC. We have run these successfully in London for years, but now with the support form Melissa Lohrer, a seasoned agency business development consultant, we're doing this on the Lower East Side.

It's on Fri, 20 Sep 2024 at 11-1pm. Please let me know if you can you make it. You can purchase your ticket here: https://lnkd.in/eJV953uu

#agencyowners #agencygrowth #businessdevelopment

Jul 30 · linkedin

I’ve finally taken the leap and appointed a Non-Exec Director.

For me this hasn’t been an easy decision. It’s 4 years since I met with my first NE looking to sell me their services. Despite knowing that there’s plenty I don’t know and areas I’m weak in, the hardest thing was making a decision on who I should (trust) work with and finding the additional cash to invest in it. If I was truly honest with myself, there’s also been a bit of thinking ‘I can work it out and do it myself’.

I’m proud of the accomplishments I’ve made to date with the business - we work with some great clients, our retainers are 3x the size of when I started, our services are complex but in a way that delivers results and true consultancy, profit is strong, the team is the best I’ve had in 6 years, and BD Matters is going from strength to strength. But despite this, I have often felt on a hamster wheel!   Sure we’ve had Covid but as with many founders I haven’t nailed my vision to the mast or had someone hold me accountable to objectives. Now it’s time to grow the business I know I’m capable of. So I’m exciting to go on this journey. It feels like a bit of a reset or graduating to start a new school.

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Adam Graham
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Location

London, England, United Kingdom