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Adam Lazar
Founder & CEO, Asarasi Sparkling Tree Water
Professional Background
Adam Lazar is a highly accomplished professional within the consumer goods sector, bringing a wealth of expertise in product portfolio management, vision development, and brand marketing. With a career spanning multiple impactful roles, he embodies a dynamic blend of strategic insight and creative innovation. As the Founder and CEO of Asarasi Sparkling Tree Water, Adam has been instrumental in creating and launching products that resonate with consumers and meet emerging market trends. His accolades include being a $500,000 award winner at 43North 2016 and a finalist in the MassChallenge Cohort of 2016, which highlights his penchant for innovation and excellence in entrepreneurship.
His previous roles include serving as a Strategic Advisor for fliprocks.com, where he played a key role in shaping the brand’s strategy and direction. Adam has also held various managerial and development positions at esteemed organizations like 5.11 Tactical and Revision Eyewear. As a Category Business Manager and Product Development Manager at 5.11 Tactical, he honed his skills in product marketing, strategic planning, and leading cross-functional teams to drive product success across different categories.
Education and Achievements
Adam’s academic journey has laid a solid foundation for his professional accomplishments. He holds a Master of Business Administration (M.B.A.) degree in Business Administration and Management from Norwich University, where he excelled with a commendable GPA of 3.83. Prior to this, he earned a Bachelor of Arts (B.A.) in Management with a GPA of 3.67 from Hartwick College. Additionally, Adam demonstrated leadership early in his career by participating in the Army ROTC program at Siena College, where he focused on Military Science and Operations.
This academic background, combined with his practical experiences, has equipped Adam with the analytical and managerial skills necessary to thrive in the fast-paced consumer goods industry. He possesses a strategic focus that is geared towards product ideation and creation, allowing him to stay ahead in anticipating market needs and customer preferences. His ability to lead and motivate cross-category product teams has been a pivotal factor in his career, helping his teams achieve outstanding results in developing and marketing reputable brands.
Notable Achievements
Adam has a remarkable track record of achievements throughout his career that showcases his professionalism and drive. As the founder of Lazar Instruments and Scotland Yard Industries, he has demonstrated remarkable entrepreneurial spirit, successfully launching businesses that blend innovation with consumer needs. Each of these ventures reflects his commitment to excellence and his intrinsic understanding of market dynamics.
Furthermore, during his tenure at Turner Construction as Project Engineer II, Adam not only managed intricate project elements but also contributed significantly to team collaboration and delivery. His service as a Medical Service Corps member and Corps of Engineers Officer in the Army National Guard further exemplifies his leadership capabilities and dedication to serving the community and his country.
With each role Adam has undertaken, he has consistently pushed boundaries and delivered exceptional results. From his strategic advising roles to his operational leadership in product development, Adam Lazar stands out as a forward-thinking leader in the consumer goods space.
