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Matthew Herrick
Chief Executive Officer at Maypop Sparkling Water
Professional Background
Matthew Herrick is a dedicated entrepreneur and visionary who has carved a niche for himself in the beverage industry with the launch of the country’s first exclusively ON TAP alcohol-free sparkling water made with real fruit juice. Launched in Nashville, Tennessee, his innovative product aligns with the growing trend toward healthier, non-alcoholic alternatives, capturing the attention of health-conscious consumers and event venues alike. His commitment to providing refreshing, alcohol-free beverage options highlights his entrepreneurial spirit and passion for fostering wellness in everyday lifestyles.
In addition to his accomplishments with Maypop Sparkling Water, where he serves as the Chief Executive Officer, Matthew brings a wealth of experience from various roles across the music and beverage sectors. His background in music business has uniquely positioned him to understand brand storytelling and customer engagement, crucial skills that he has translated into his current venture.
Education and Achievements
Matthew Herrick holds a Bachelor of Arts in Music Business from Indiana University Bloomington. This foundational education equipped him with essential knowledge in music management, marketing, and entrepreneurship, providing a robust platform for success in the competitive landscape of both the music and beverage industries.
His journey into the professional landscape began during his education, where he actively sought internships and part-time positions that would immerse him in the world of music and event management. Working as an intern at 12South Entertainment, he honed his skills in the ever-evolving entertainment sector, and later, as a social media marketing intern at Nashville Country Club, he demonstrated his ability to connect with audiences online—a crucial skill in today’s digital marketplace.
Career Milestones
Matthew's career is marked by diverse roles that illustrate his versatility and drive. His experiences range from working as a delivery driver at Jason's Deli to holding business-centered positions such as Sales Representative at Bounty Bev and Co Manager at The Filling Station of Tennessee, LLC. Each role contributed to his understanding of operations, sales strategies, and customer service.
- Chief Executive Officer at Maypop Sparkling Water: Leading this innovative company at the forefront of the alcohol-free beverage trend, Matthew is committed to quality, health, and community engagement, making every sip a reflection of well-being.
- Former Sales Representative at Bounty Bev: His time in sales has equipped him with valuable insights into consumer behavior, enabling him to effectively market and position his products in the competitive beverage landscape.
- Crowdfunding and Launching Initiatives: Under Matthew's leadership, Maypop Sparkling Water has successfully engaged in grassroots marketing and community awareness campaigns that emphasize the benefits of alcohol-free options, particularly focusing on social settings where such beverages may enhance inclusivity.
His cumulative experience is not limited to operational roles; it also embraces strategic brand development and marketing. As an office intern at Embassy Music Label, he gained exposure to the intricacies of music production and label management, which informs how he approaches branding in his current endeavors.
Matthew's foundation in the music business combined with his leadership at Maypop not only demonstrates his dedication to his products but also his broader goal of promoting health and lifestyle choices that resonate positively with consumers.
Achievements
Through his entrepreneurial journey, Matthew Herrick has achieved noteworthy recognition for his innovative beverage. Under his guidance, Maypop Sparkling Water has captured significant attention in Nashville and beyond, establishing a distinctive market presence that challenges traditional beverage norms. Having successfully created a brand around a product that prioritizes health and flavor, Matthew’s enterprise reflects larger industry trends toward wellness-oriented lifestyle choices.
In addition to his entrepreneurial achievements, Matthew has developed a strong professional network within both the beverage and music industries. His ability to collaborate with local businesses and venues has enhanced the visibility of Maypop Sparkling Water, turning it into a preferred drink choice at events, restaurants, and gatherings. This community-focused approach not only serves his business model but also aligns with his vision of creating inclusive social experiences through health-conscious options.
Final Thoughts
Matthew Herrick stands out as an exemplary figure in the entrepreneurial sphere, with a passion for innovation, community, and health. His background in music business education combined with practical experience across various sectors has equipped him with a multi-faceted perspective essential for driving change in the beverage industry. As he continues to expand Maypop Sparkling Water's reach and impact, Matthew remains a trailblazer in promoting non-alcoholic alternatives that enhance social occasions without compromising on taste and quality.
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.