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Adam Moore
CEO, Co-Founder at WHEELHOUSE Center for Health and Wellbeing
Professional Background
Adam Moore has dedicated over two decades to transforming the lives of countless individuals by enabling them to identify and reshape their personal blind spots—those unconscious, self-sabotaging habits that impede our progress toward achieving our goals. He has mastered the art of personal growth, co-founding and leading the WHEELHOUSE Center for Health and Wellbeing, where he operates as CEO. Here, he employs his unique transformative model, aptly named The Method, to equip clients with the tools necessary for self-awareness and profound personal evolution.
Rather than viewing blind spots as setbacks or personal shortcomings, Adam inspires individuals to recognize these elements as valuable insights into their behaviors and motivations. This paradigm shift results in accelerated success rates in goal achievement and a significantly enriched quality of life, encompassing work and relationships.
In addition to his role as a leader and innovator in the field of personal development, Adam is an accomplished writer and public speaker. His insights on personal growth and behavioral change have made him a sought-after voice in the media, where he frequently shares expert opinions regarding the nature of blind spots and methods for overcoming them.
Education and Achievements
Adam's educational journey reflects his fervent dedication to personal development and holistic health. He is a nationally certified expert in neuro-linguistic programming (Master Practitioner), conversational hypnosis, and life coaching—credentials he has maintained since 1999. His educational pursuits also include training as a board-certified integrative health nutritionist, and he holds an ordination in interfaith ministry. Adam's academic journey has taken him through esteemed institutions such as the Institute for Integrative Nutrition and the International Center for Positive Change and Hypnosis, where he deepened his expertise in nutrition, wellness, and professional hypnotherapy.
Additionally, his graphic design and multimedia studies at Cornell University provide a unique lens through which Adam views personal development, blending creativity with transformative methodologies.
Notable Roles
Throughout his career, Adam has held several influential positions that underscore his commitment to health and wellbeing. As the CEO and co-founder of the WHEELHOUSE Center for Health and Wellbeing, he is at the forefront of innovative approaches to personal development. Prior to this, he founded and presided over Moore Creative Living, further demonstrating his entrepreneurial spirit and dedication to enhancing the quality of life for individuals.
Adam's expertise extends to his impactful stints as the Wellness Coach and Department Lead at Equinox, where he implemented wellness initiatives to benefit members. As the Central Park Manager of Recreation, Health & Wellness at Central Park Conservancy, Adam was instrumental in fostering community health and wellness in one of the nation's most beloved urban parks. His background showcases a wealth of experience and commitment to promoting health and wellbeing across various platforms and communities.
Achievements
- Co-Founder and CEO of WHEELHOUSE Center for Health and Wellbeing, where he pioneered The Method to aid personal transformation.
- Over 20 years of experience in coaching individuals through behavior change and personal growth, positively impacting thousands.
- Recognized expert in neuro-linguistic programming and life coaching, with active media presence providing insights into overcoming personal blind spots.
- Formerly managed wellness initiatives at Equinox and led recreation and health programs in Central Park, showcasing leadership in community health.
Adam Moore's extensive background and unwavering commitment to personal growth have positioned him as a leading figure in the field of health and wellbeing. His innovative approach is a beacon for those seeking to understand and overcome their blind spots, and through his work, he continues to inspire change and foster enrichment in many lives.
Highlights
(Spoilers and potentially hot take ahead)
I have been thrown for a loop by the mainstream belief that (famous actress) is the “moral center” of You Can See Everything
Elizabeth and Billy are in no way victims, and perhaps this is a function of living / working in SF and seeing people fall victim to overconfidence and false belief despite all evidence…but their behavior was not surprising to me. And I don’t think the point of the movie was to relitigate her obvious guilt
Amanda, on the other hand, won an Emmy for playing Elizabeth in a hit TV show that she says many people believed was a documentary. She is possessive of her own “understanding” of Elizabeth, despite the fact that she was relieved not to meet / talk to her before the show so she had artistic freedom
Amanda also admits that several key lines in the show that viewers use to judge Elizabeth were inventions, but she’s defensive when Elizabeth is upset at her portrayal and says it didn’t happen that way
…and yet, she’s infuriated with Billy for “speaking for” Elizabeth on a public forum (X), when she arguably did the same to Elizabeth but on a much bigger scale and without permission. And, she continues to do so in the movie (via the re-enactments)
Am I missing something? Feels like a “no clear heroes here” situation
If I was a brand or retailer, AI discoverability / agentic commerce would be my top priority right now.
And, there's an extremely easy and free way to get a sense of how you "show up" to agents. 👇
First, create a dummy account on all the agent platforms (Muse, Instinct, Dots, etc.) Sign up with a fresh email that does not have context on your real identity, or even use a VPN to "go" to where your average user is!
Then, ask the agent to perform a search that you'd want your product / platform to show up in. As an example, I prompted: "find me a winter coat for SF." Watch the agent go through the evaluation process (you can literally view the browser), and at each stage ask it questions like:
- How did you identify the initial set of options for this search? What were your sources?
- Were there any failures / blocks you encountered that eliminated any options?
- What were the exact variables that your ultimate ranking or recommendation was driven by?
Follow the process all the way through to the point of purchase. You will very quickly start to get a sense of how an agent thinks, edge case issues it runs into, etc. As an example, during my winter coat search via Muse I learned the following:
- Patagonia bot blocked my agent - so Muse then went to / recommended other retailers that carried the jacket to make my purchase
- The agent first searched options from its training data, largely informed by Wirecutter-style roundups, Reddit, and enthusiast forums. Then, it looked at connected merchants via the Meta Catalog. Then, it did live browser searches. It dropped any websites with SEO spam or fake reviews
- REI was the ultimate winner as it didn't throw up any bot challenges or traffic blocks, and my agent prioritized verifiable inventory and same-day pickup (which I didn't ask it to!). It found a discount on REI vs. the original retailer so prioritized that as well

