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Adam Pattison

Managing Director, UK & Ireland at Targetspot

Adam Pattison is a digital audio and advertising industry executive who recently joined AdInMo as their Product Director.12 Prior to this role, he was the Targetplay Global Head and Managing Director of UK at Targetspot, a digital audio business that was acquired by Azerion in late 2022.12

Professional Background:

  • Former executive at Targetspot and Azerion
  • Specializes in commercial and product strategy in the digital advertising space
  • Brings extensive experience in audio and in-game advertising

Current Role: He was hired by AdInMo to help drive their 2024 product roadmap, with a focus on innovative in-game advertising formats, including rewarded in-game play and audio ad formats.12 AdInMo's CEO, Kristan Rivers, praised Pattison's "mix of commercial nous and product expertise" and his ability to balance player experience with monetization strategies.

Highlights

Mar 15 · linkedin

It's pretty nifty, even if I do say so myself... 😏

Thrilled to announce the launch of our latest and most feature rich Developer SDK to date - which now adds Audio Advertising and Rewarded InGamePlay to our exisiting Display and Video products.

That makes AdInMo the only In-Game Ads provider to offer all the established formats - thus allowing Developers to work with the most relevant and appropriate placements via a single Platform.

And that removes a LOT of the hassle from making $$$ 😉

Not bad 😎

Why dont you reach out to Lewis Horgan Kevin Walsh and John Rankin to find out more. They will be happy to hear from you.

Thanks so much to the often unsung hero's of any Adtech business - our hard working and talented engineering team. You nailed it with this one!

Happy Friday. Now for a cuppa ☕

Related Questions

What was Adam Pattison's role at Targetspot before joining AdInMo?
How did Adam Pattison's experience at Azerion influence his career path?
What are the key innovations Adam Pattison is bringing to AdInMo?
How does Adam Pattison's background in audio advertising benefit AdInMo?
What is the significance of the partnership between AdInMo, Frameplay, Adverty, and Azerion?
Adam Pattison
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Location

London, England, United Kingdom