Suggestions
Adam Solomon
Advertising, Digital Media and Promotions Attorney
Adam Solomon is a Partner at Solomon Firm, PLLC, specializing in advertising, digital media, and promotions law.2 He is based in New York City and has extensive experience in representing clients in various aspects of advertising, digital marketing, privacy, promotions, and compliance.2
Adam's career highlights include:
- Founding Solomon Firm, PLLC in September 2019, where he currently serves as a Partner.2
- Previously held positions as Of Counsel and Partner at Michelman & Robinson, LLP from 2015 to 2023.2
- Worked as a Partner at Olshan Frome Wolosky LLP from 2011 to 2015.2
- Served as a Partner at The Lustigman Firm from 2004 to 2011.2
His expertise includes:
- Advising on online and interactive advertising, programmatic media buying, mobile marketing, and behavioral advertising.2
- Counseling clients on social media and emerging technologies.2
- Structuring sweepstakes, games, and contests, including drafting official rules and handling state registrations.2
- Reviewing advertising materials for compliance and substantiation requirements.2
- Representing marketers in regulatory inquiries and investigations.2
Adam holds a JD from DePaul University College of Law and a BS in Finance from The Ohio State University.2 He is recognized in The Best Lawyers in America rankings for Advertising Law for five consecutive years as of 2022.1
Highlights
🚨 Innovation Alert! 🚨 Today we are announcing the general availability of Amazon Marketing Cloud (AMC) on AWS Clean Rooms to help advertisers use their first-party signals to collaborate with Amazon Ads unique signals. With this collaboration, advertisers can generate differentiated insights, discover new audiences, and enable advertising campaign planning, activation, and measurement use cases, all without having to move their underlying signals outside of their AWS account. With AMC on AWS Clean Rooms, customers can easily prepare their data, match and create audiences, use custom insights to activate more relevant advertising campaigns with Amazon Ads, and measure return on ad spend.
The Weather Company and Lotame, an Amazon Web Services (AWS) Partner, sought an alternative way to generate rich audience analytics from first-party data. Using AWS Clean Rooms, the companies were able to collaborate on collective data without requiring engineering resources nor compromising privacy to perform powerful data analysis for marketing and advertising purposes. Because their normal process was blocked, The Weather Company and Lotame reduced the time needed to gather insights from months to days, increased querying efficiency, and improved privacy protections.
