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Adam Whitby

Sr. Analytic Intelligence Lead at Empower

Adam Whitby is a seasoned professional in CPG Client Service, CPG Analytics, Brand Consulting, and Business Development, with a strong global background.

He specializes in Market Mix Modeling, Brand Marketing Strategy, People Development, Business Development, and various analytical tools and strategies.

Adam has a diverse educational background, including an MBA in Marketing from Fairfield University and a BS in Management from Bentley University.

He has held key roles at major organizations like Empower, Sapient (m)PHASIZE, POSSIBLE, Nielsen, Catalina Marketing, and The Modeling Group, showcasing his extensive experience in analytics, marketing, and project management.

Throughout his career, Adam has demonstrated expertise in areas such as Retail Analytics, Digital Analytics, Loyalty Marketing, and Corporate Strategy Planning, among others.

His skills also encompass Change Management, Off-Shore Team Management, Media Planning, and utilizing tools like SPSS, R, Google Analytics, and IRI/Nielsen Data for effective decision-making.

Adam Whitby's professional journey highlights his commitment to excellence and innovation in the fields of analytics, marketing, and business development.

Adam Whitby
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Location

Cincinnati Metropolitan Area