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Jacob Strauss

Director at Analytic Partners, Northwestern MS Predictive Analytics

Jacob Strauss is a seasoned professional with over 15 years of experience in marketing analytics, ecommerce, and digital strategy. He holds a Master of Science in Predictive Analytics from Northwestern University and has a strong background in various data science disciplines.

In the field of data science, Jacob is proficient in MMM, MTA, and pricing analytics modeling, as well as tools like R, SAS, SPSS, and predictive analytics. He has expertise in linear and logistic regression, SQL, Python, machine learning, time series analysis, and techniques such as principal component analysis, factor analysis, and clustering.

On the digital front, Jacob excels in managing large-scale digital programs, segmentation, targeting, and customer loyalty strategies. He leads teams in A/B and multivariate testing, automation, and behavior-based marketing campaigns.

In project management, Jacob has experience in leading hybrid and local teams, focusing on people management, negotiation, and employing methodologies like waterfall and AGILE. He is skilled in using Kanban and Jira for project tracking and management.

Jacob's educational background includes a Master's degree in Predictive Analytics from Northwestern University, along with studies at the University of Illinois Urbana-Champaign and the University of Deusto.

His professional experience spans various roles, including Director, Senior Consultant, and Consultant at Analytic Partners. Jacob also served as the Deputy Director of Marketing and Digital Strategy at the Clinton Foundation, Digital Marketing Manager at the Brooklyn Academy of Music, and Marketing Manager at The John F. Kennedy Center for the Performing Arts.

Highlights

Jun 3 · prnewswire.com
Warburg Pincus Strengthens its European Business with two ...
Robin Hood Board Placement Program Matches Talent with Student ...
May 12 · arburgpincus.com
Jake Strauss | Team - Warburg Pincus

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Jacob Strauss
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Location

New York, New York, United States