Suggestions
Adele Gibb
Managing Director, Carat SA
Adele Gibb is the Managing Director of Carat South Australia, a position she has held since March 2023 after being promoted from Group Investment Director. With over 25 years of experience in the media industry, her career has spanned various roles across multiple media channels and countries, beginning in journalism. Gibb emphasizes innovation, client success, and talent development in her leadership role at Carat SA.14
Under her guidance, Carat SA has retained its partnership with the South Australian government for media services, showcasing her commitment to impactful campaigns and collaboration with local entities. Gibb is passionate about nurturing new talent within the industry, advocating for a workplace culture that encourages creativity and flexibility.25 She believes in building strong relationships with media partners to enhance service delivery and client outcomes.12
Gibb's strategic vision includes adapting to changing media consumption habits and fostering a dynamic work environment that supports individual team members' needs. She aims to differentiate Carat SA by promoting a culture of inclusivity and continuous learning, ensuring that the agency remains a launchpad for new marketing professionals.13
Highlights
💜 Our industry holds a responsibility to give back and support the communities we live in.
One critical issue that continues to grow is domestic violence, including financial abuse.
At Carat Australia, the Adelaide team recently had the privilege of supporting The Zahra Foundation Australia through a media campaign aimed at raising awareness and empowering women affected by domestic abuse through education, support services and connection.
A heartfelt thank you to Showpony for your creative assistance in making this campaign impactful, and to our media partners who helped bring this important message to life:
oOh! Val Morgan Cinema Advertising Nine Seven Network Paramount Australia & New Zealand Special Broadcasting Service (SBS) Australia Showpony dentsu
Together, we can make a difference. #Empowerment #CommunitySupport #ZahraFoundation #EndDomesticViolence
Nathan Robertson Maddy Shopov Rachel Girdler Kath Haines Narelle Weller Giovanni Graziano Kassandra P. Caitlyn Laing Stephen Woolley Cameron Mudge Lee Anne Bishop Barney Habel Sophie Allchurch Kelly-ann Tansley Brooke Loveday Amanda Martin
Our team is growing again! Please reach out if you are keen to know more, or can recommend anyone for this Adelaide based role!
