Sign In

Aditya Mehta

Your ARR is not my son, but I will raise it • Founder at Cogito Group • YC W22

Aditya Mehta is a seasoned professional with a strong background in growing B2B and B2C SaaS businesses globally.

Aditya Mehta completed his studies at various prestigious institutions, including Y Combinator, The University of Hong Kong, and Delhi Public School - R. K. Puram, focusing on fields like Computer Science, Finance, and Artificial Intelligence.

Throughout his career, Aditya held key roles in several organizations, including positions such as Fractional CGO at getitAI, Co-founder and CRO at Slise, Partner at Z Squared Growth, Mentor at GrowthMentor, Co-Founder at Cogito Group, Co-Founder & CEO at Suggestr, Founder in Residence at Entrepreneur First, Analyst at HSBC, Co-Founder of Bamboo Network, and Summer Analyst at HSBC, leveraging his expertise in AI and applied innovation.

Aditya Mehta's diverse experience and background make him a valuable asset in the tech and business world, driving growth and innovation across different sectors.

Highlights

Jun 3 · linkedin

I’ve witnessed (and, of course, contributed) to Slise's growth from a few hundred dollars in revenue to recently crossing 500k arr.

these were my top 5 takeaways:

  1. staying alive with every passing quarter, we’ve seen a 1.5x uptick in inbound - people just hearing about us since we’ve been around long enough. being present and persistent has its own rewards.

  2. great team our team is the backbone of our success. their passion, dedication, and diverse skills have driven us forward through every challenge and triumph. Oleksii as the captain of the ship has steered us through choppy waters multiple times. Dmitry (CTO) is one of those rare 10x engineers i’ve had the pleasure of working alongside. Geoffrey, a true crypto native and a real bd beast. And of course, Valeriia, without whom the day-to-day operations would fall apart.

  3. great traction gaining traction wasn’t easy, especially so in the early days; imagine a few guys in a proverbial garage asking you to run ads on their networks instead of on google and meta. now, we’re proud to count the likes of Paypal, MetaMask, Oasis, 3commas, and 100+ top brands as clients.

  4. great product
    building a product that truly addresses market needs has been key; introducing novel ways of finding web3 users online is a guiding light. we listened to feedback, iterated constantly, and ensured our platform scratches just the right itch.

  5. don’t reveal everything you know 😉

it hasn’t always been smooth sailing, but the journey has been incredibly rewarding. here’s to many more milestones ahead (token wen?).

May 24 · linkedin

the most powerful retargeting linkedin ads format to 3-5x your ARR in 2024:

video testimonials. why? 

→ first off, why retargeting?

If somebody needs 6-7 touch points with your product before they convert, getting the first 2-3 on linkedIn can be very expensive. (cpms can vary between $30 and $100—crazy.)

linkedIn traffic is probably the most expensive traffic you can buy as a first layer cold traffic.

that’s why i recommend starting it as a second layer or retargeting tool.

imagine you have a website traffic of 5,000 visitors/month.

you can retarget this traffic on linkedin in a very cost effective way.

But if you want to get 5,000 new people per month from linkedIn to hear about your company for the first time, that's going to cost you $3,000–5,000.

→ alright, now why video ads?

at a subconscious level, video testimonials hit every button you need to take someone from  middle-of-funnel to bottom-of-funnel.

  • credibility 
  • relatability 
  • storytelling
  • social proof
  • emotional connection

Simply put, video ads are the best to drive sales because the linkedin audience values credibility more than anything.

pro tip: 

when recording testimonials, ask your customers to smile at the camera while recording it—smiley faces convert more than anything.

Related Questions

What are some key strategies Aditya Mehta uses for growth consulting?
How did Aditya Mehta's experience at Y Combinator influence his career?
What startups has Aditya Mehta worked with recently?
How does Aditya Mehta's role at getitAI differ from his previous positions?
What are some notable achievements of Aditya Mehta in the tech industry?
Aditya Mehta
Aditya Mehta, photo 1
Aditya Mehta, photo 2
Add to my network

Location

San Francisco, California, United States