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Advit Sahdev
Fractional CMO, CGO, CRO | Intel, Unilever, P&G, Reliance, Airtel, 500+ Brands | India's most popular CMO (IAMAI) | CNBC Young Turks awardee | Featured in Forbes | TEDx Speaker | Linkedin Content 50 | Guest Lecturer
Advit Sahdev is a prominent Growth and Marketing Consultant based in Bengaluru, India, currently self-employed. He has built a notable career in digital marketing, focusing on helping businesses enhance their revenue and visibility through strategic marketing practices.
Professional Background
- Self-Employed Consultant: Since October 2018, Advit has been providing consulting services to high-growth direct-to-consumer (D2C) and e-commerce brands, specializing in improving marketing effectiveness and measuring outcomes.2
- Former Roles:
- Head of Revenue and Growth at Netmeds.com (Dec 2022 - July 2023): Led initiatives to boost revenue and user engagement.
- Vice President of Marketing at CoinDCX (Aug 2021 - Mar 2022): Achieved a significant increase in the user base from 3 million to 13 million within seven months, establishing the company as a leader in user acquisition in India's crypto sector.2
- Founder and CEO of ODigMa: Established this digital marketing agency in 2010, which grew rapidly and was acquired by Infibeam for a multi-million dollar deal within four years. ODigMa served over 250 clients across India.12
Achievements and Recognition
Advit has received numerous accolades throughout his career, including:
- Young Turks Award from CNBC TV18.
- Recognition as one of the Most Influential Marketing Leaders by CMO Asia.
- Featured in Forbes for his contributions to the marketing field.
- A TEDx speaker known for sharing insights on digital marketing strategies.12
Education and Certifications
Advit holds a degree in Electrical and Electronics Engineering and has completed various executive education programs at Columbia Business School, focusing on marketing strategy and leadership.25
Personal Insights
He is known for his innovative approach to marketing, emphasizing the importance of auditing marketing strategies to maximize efficiency and effectiveness. His work not only focuses on traditional marketing methods but also incorporates modern digital strategies to drive growth for his clients.34
Advit Sahdev's extensive experience and recognition in the field make him a significant figure in digital marketing consultancy.
Highlights
🚀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗼𝗹𝗲𝘀 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗜-𝗗𝗿𝗶𝘃𝗲𝗻 𝗪𝗼𝗿𝗹𝗱
As AI reshapes our landscape, it’s not about machines taking over but enhancing our roles, creating opportunities for marketers to innovate and grow. Here's a snapshot of what future marketing roles might look like:
𝟭. 𝗔𝗜 𝗗𝗮𝘁𝗮 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 Beyond traditional data analysis, these strategists use AI to turn data into actionable strategies, blending technical acumen with storytelling skills.
𝟮. 𝗔𝗜 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 This role sees AI as a creative partner, combining machine-generated ideas with human creativity to craft personalized, scalable campaigns.
𝟯. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁 Using AI, these architects design seamless, hyper-personalized customer journeys, enhancing satisfaction and loyalty at every touchpoint.
𝟰. 𝗘𝘁𝗵𝗶𝗰𝗮𝗹 𝗔𝗜 𝗔𝗱𝘃𝗼𝗰𝗮𝘁𝗲 Crucial in ensuring AI marketing upholds ethical standards and data privacy, this role safeguards brand integrity and promotes responsible AI use.
𝟱. 𝗔𝗜 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 Specialists in this field integrate AI tools into marketing frameworks, ensuring enhancements in efficiency and workflow compatibility.
𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 The future beckons marketers to adapt and evolve with AI, leveraging its capabilities to boost creativity and effectiveness. Are you prepared to evolve with the changing tides and embrace these new roles?
#AIMarketing #MarketingCareers #DigitalTransformation #FutureOfMarketing
🚀 𝗘𝗺𝗯𝗿𝗮𝗰𝗲 𝘁𝗵𝗲 𝗙𝗮𝗹𝗹: 𝗧𝘂𝗿𝗻𝗶𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗙𝗮𝗶𝗹𝘂𝗿𝗲𝘀 𝗶𝗻𝘁𝗼 𝗚𝗼𝗹𝗱
Every marketer knows that not every campaign will be a hit, but what if I told you that each miss is a hidden treasure trove of insights? In the fast-evolving landscape of digital marketing, failures are not just inevitable; they are invaluable. Here’s how you can spin every setback into a setup for your next big win.
🎯 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝘁𝗵𝗲 𝗠𝗶𝘀𝗳𝗶𝗿𝗲 Start with the autopsy. Why did the campaign fail? Was it the message, the medium, or the market timing? Dive deep into the analytics. Look at the data, but also listen to the customer feedback. Every piece of criticism is a clue to what can be done better. Remember, failure is just feedback dressed in a harsh costume.
💡 𝗜𝗹𝗹𝘂𝗺𝗶𝗻𝗮𝘁𝗲 𝘁𝗵𝗲 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 What lessons can be extracted from this experience? Maybe it’s understanding that your audience prefers authenticity over polish, or that your call-to-action was too subtle. Each campaign teaches something new about your audience, your product, and sometimes, about the platforms you use. Illuminate these lessons and share them across your team.
🔄 𝗜𝘁𝗲𝗿𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝗜𝗻𝘁𝗲𝗻𝘁 Now, iterate. Use the lessons learned to refine your approach. Adjust your targeting, tweak your messages, or maybe overhaul your creative. Test these changes in smaller, controlled settings before going wide. This iterative process is the crucible in which successful marketing strategies are forged.
🛠️ 𝗧𝗼𝗼𝗹 𝗨𝗽 𝗳𝗼𝗿 𝗧𝗿𝗶𝘂𝗺𝗽𝗵 Invest in tools and training that enhance your team's capabilities to analyze data and adapt strategies. Whether it’s a new CRM software, advanced analytics, or training in the latest digital marketing techniques, make sure your arsenal is as sharp as your insights.
🔗 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻 𝗬𝗼𝘂𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Integrate the insights gained from failures into your strategic planning. Make resilience and adaptability core components of your marketing strategy. Build scenarios not just for best-case outcomes but also for potential pitfalls and plan how to pivot from them.
🚀 𝗟𝗮𝘂𝗻𝗰𝗵 𝗔𝗴𝗮𝗶𝗻 And then, launch again. With each iteration, your campaigns become more refined, more targeted, and more engaging. Each failure brings you one step closer to the formula that works specifically for your brand and your audience.
🌟 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝘁𝗵𝗲 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 Last but not least, celebrate the journey of continuous improvement. Recognize the courage it takes to fail and to try again. Make your marketing team’s resilience and flexibility a point of pride.
In the grand narrative of your brand, each failed campaign is not a stop sign, but a signpost pointing towards greater success.
Are you ready to turn your marketing failures into your most valuable assets? Let’s chat about transforming challenges into victories.
#MarketingStrategy #DigitalMarketing #ContinuousImprovement #LearnFromFailure
