Suggestions
Aimee Peters, FCIM
Global marketing and brand FS specialist
Aimee Peters is a seasoned marketing and communications professional with over 20 years of experience in the field.2 She has held several high-profile positions, most notably at HSBC, where she worked for approximately 12 years.1 At HSBC, Aimee served as the Regional Head of Brand, Partnerships & B2B Marketing for the Middle East, North Africa, and Turkey (MENAT) region.13
Throughout her career, Aimee has gained extensive experience across various markets, including the Middle East, South Africa, and the UK.2 Her expertise spans marketing, communications, and public relations, with a focus on the financial sector.
Career Highlights
HSBC Tenure::
- Regional Head of Brand, Partnerships & B2B Marketing for MENAT1
- Global Head of Campaigns and Content3
- Worked in global roles across communications and marketing in HSBC's Global Commercial Bank and Global Banking and Markets divisions5
Recent Developments:: As of September 2024, Aimee's LinkedIn profile indicated she had transitioned to a role as a Global Marketing Communications Consultant and CEO at WH Communications.3 This suggests she may have left her position at HSBC sometime between late 2023 and early 2024.
Industry Recognition:: Aimee holds the designation FCIM, which likely stands for Fellow of the Chartered Institute of Marketing, indicating a high level of professional achievement in her field.34
Current Interests:: Recently, Aimee has shown interest in web3 technologies, exploring how marketers can adapt to this emerging digital landscape.
Throughout her career, Aimee Peters has demonstrated a strong track record in global marketing strategies, brand management, and corporate communications, particularly in the financial services sector.
Highlights
That’s a wrap - what a great couple of days with our SAB colleagues and Jonathan Castleman in Riyadh - we were blown away by the incredible welcome and energy!
There’s so much power in partnership - in so many ways :-)
Congratulations to all the winners at The Marketing Society last night - and thank you to Terry Kane and Hanan Eissa for the stage chat - hope we followed some of your rules Alasdair Hall-Jones?!
I know i joked about being a judge because I’m basically nosy about what success really looks like, but awards are so much more than that. The energy last night was brilliant, some excellent work was recognised and it was lovely to see a large number of very good humans indeed.
Life is moving quite fast at the moment, but I’m really glad I accepted this particular invitation. Thanks and congrats to all :-)
Marwa Kaabour ☀️ Kate Midttun Katie Purcer Golding Mazen Nahawi Hayleigh Ford Julie Murphy Bell Sholto Douglas-Home Jad Hindy Khaled M. Ismail Craig Borthwick Oliver Hawkins Anja Petrovski Nick Lord Daniel Ford and so many more!!!
