Suggestions
AJ O'Reilly
Designer, Idea Generator, Conceptual Thinker
I’m a designer based in the Midwest. I teach, letterpress print, and push pixels. Portfolio of work at www.ajoreilly.com
Design Philosophy:
Collaboration is so important to design. This goes for all aspects of design and is not limited to just collaboration between designers or creatives. Collaboration should happen between disciples. Someone with a rigid view of collaboration may not like to participate in interdisciplinary exchanges; however, this is often a short-sighted view pertaining to the idea that this type of collaboration adds more work for the designer. Designers who believe they can solve all the client’s problems without client input are mistaken. I often believe that the best design ideas can come from individuals who consider themselves as “non-designers.” Furthermore, it is imperative to include people who are not designers in the design process because they have truly valuable insight—insight which is necessary to acquire empathy for the design problem. Conversation and discussion is as much a part of the design toolkit as Photoshop and typography.
Designers have often been considered to be problem solvers. The design industry is that it focuses on the designer as the hero—the idea that a few brainstorming sessions is all it takes to create meaningful and impactful design. In other words we’ve grown accustomed to clients and collaborators giving us problems that should be solved. As designers we have to put in the work it takes to find the right problem. Designers need to become better problem finders with the ability to investigate surroundings and interview subjects. Only when we can become better problem finders can we again master the art of being a problem solver.
Design is everywhere. Teaching a journalism or business major the tools to problem solve through design enhances the importance of the design profession. Working on projects with accountants or government employees creates a knowledge transfer of design principles to other disciplines. Not every designer needs to be a professional graphic designer, but every profession can learn the critical thinking skills that design teaches. It's imperative that we, as designers, recognize the challenge and power we have to influence design practices and morals that permeate other fields. Just as science has done, we too should set standards and teach design as a tool to solve complex problems through creative solutions. Just because someone does not consider themselves a designer, it does not mean they are not an “unwilling collaborator” in our designed world.
