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Ajay Pal Singh Sethi
Co-founder, CUR8 | PayU | CARS24 | Accenture Strategy | IIM Calcutta | TAS | Mu Sigma
Professional Background
Ajay Pal Singh Sethi is a seasoned professional with over 8 years of diverse experience in multiple industries, including Fintech, Automotive, Strategy Consulting, and Knowledge Process Outsourcing (KPO). During his impactful career, he has demonstrated exceptional leadership abilities by building and leading teams focused on sales, partnerships, analytics, product strategy, and business excellence. Ajay has a proven track record of developing successful processes and strategies that drive growth and operational efficiency in various organizations.
Currently serving as a critical player at CUR8, Ajay is pioneering innovative changes in the sales enablement landscape with their flagship product, Transform+. This cutting-edge SaaS platform integrates 360-degree Generative AI capabilities essential for enhancing sales team performance, ultimately revolutionizing existing sales processes. With an impressive backing from over 50 top leaders from prominent firms, CUR8 aims to set new standards in sales efficiency and innovation.
Prior to his role at CUR8, Ajay played a pivotal role at CARS24 and PayU where he contributed significantly to the acceleration of acquisitions by nearly three times across diverse regions and segments. His ability to streamline processes and simplify product offerings empowered internal teams—spanning technology, product, operations, marketing, risk, and sales—and engaged external partners, including ERPs, banks, and marketplaces, to forge fruitful collaborations.
With his strong foundation in strategy consulting, Ajay has demonstrated expertise in helping clients navigate complexities across industries such as retail, manufacturing, automotive, and healthcare. He adeptly assisted clients in refining their sales strategies, reducing operational costs, and developing sustainable long-term product strategies. His affinity for constructing lean execution lines from headquarters to on-ground teams has undoubtedly improved organizational efficacy and boosted engagement in challenging environments.
Education and Achievements
Ajay's solid educational background lays the groundwork for his successful career. He earned his Master of Business Administration (M.B.A.) specializing in Strategy, Marketing, and Economics from the prestigious Indian Institute of Management, Calcutta. Coupled with his undergraduate degree in Computer Science Engineering from Guru Gobind Singh Indraprastha University, Ajay possesses a well-rounded skill set that allows him to excel across both technical and strategic domains. His foundational years at SMJPS in New Delhi further enhanced his educational journey, emphasizing the importance of interdisciplinary knowledge that he continues to leverage in his professional undertakings.
Throughout his career, Ajay has amassed a wealth of knowledge and expertise that has equipped him to take on numerous challenging roles. His experience as a Venture Partner at First Cheque allowed him to engage deeply with the startup ecosystem. As a Co-Founder of CUR8, Ajay has exercised entrepreneurial insight while steering product development and innovation in an exciting new venture.
His experiences at PayU included elevated roles such as Associate Director - Product Strategist for New Initiatives & Analytics Head, where he formulated key strategies to enhance product offerings and address market demands. He also served as the Associate Director and Head of Sales, Partnerships, and Analytics - SMB, along with previously leading the strategy as a Senior Manager. His strategic mindset and leadership skills played a vital role in scaling the company during crucial growth phases.
Ajay's significant contributions to CARS24, where he advanced to positions like General Manager for Market Expansion and Sales & Operations, exemplify his aptitude for driving performance in fast-paced environments. His early career contributions as an Analyst at Accenture Strategy (India Business) and a Summer Intern at Tata Administrative Services (TAS) provided him with the foundational experiences that catalyzed his ascent in the strategic business landscape.
Achievements
Ajay's impressive accumulation of achievements across various industries is a testament to his dedication and hard work. His success in the Fintech space, particularly at PayU, where he led product strategy and analytics, speaks volumes about his ability to strategically pivot and engage with emerging market trends. His role in scaling PayU's acquisitions exemplifies his talent for navigating complex processes and manifesting tangible growth targets.
His success at CUR8, particularly with the launch of Transform+, showcases his forward-thinking approach and ability to synthesize business needs with technological advancements. By blending UX, proprietary content, and AI-powered tools, Ajay is leading CUR8 into the future of sales enablement.
Ajay's passion for innovation and excellence in execution, coupled with his ability to work collaboratively across every level of an organization, ensures that he is always focused on driving value. His efforts have repeatedly demonstrated that the intersection of technology, strategic insight, and teamwork is where transformative results can be realized.
Given Ajay's expertise, commitment to excellence, and pronounced leadership skills, it is clear that he continues to be a pivotal figure in any organization he joins, fostering innovation and growth every step of the way.
