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Ajaz Ahmed

CEO at AKQA

Ajaz Ahmed is a prominent British entrepreneur, best known as the founder and CEO of AKQA, a leading digital design and innovation agency. He established AKQA at the age of 21, and under his leadership, the company has grown to employ over 5,500 people and generate nearly a billion dollars in revenue. AKQA has received numerous accolades, including 81 Agency of the Year titles and recognition as one of the top workplaces for innovators.13

Early Life and Education

Born in 1973 in Taplow, Buckinghamshire, Ahmed grew up in a modest household in Maidenhead. His parents were first-generation immigrants from Punjab, India. Despite facing economic challenges, Ahmed's parents instilled in him the values of hard work and perseverance. He began his career early, working at Ashton-Tate, where he gained valuable experience in various departments of the company.23

Career and Achievements

Ahmed's entrepreneurial journey began when he decided to leave university to start his own multimedia agency, which eventually became AKQA. The company quickly rose to prominence, becoming the largest independent new media agency in the UK by 1999. In 2001, AKQA received significant investment from Accenture, which helped expand its international presence.24

Throughout his career, Ahmed has authored three books focused on business and creativity: Velocity, Limitless, and Defeat. He has also been recognized for his philanthropic efforts, serving on the boards of several charitable organizations, including the Elton John AIDS Foundation and Virgin Unite.34

Honors

In recognition of his contributions to the media industry, Ahmed was appointed a Member of the Most Excellent Order of the British Empire (MBE) in 2018. He also holds honorary degrees from the University of Bath and Oxford Brookes University.24

Ajaz Ahmed's journey from humble beginnings to leading a billion-dollar agency exemplifies his commitment to innovation, diversity, and community service.

Highlights

Jun 6 · linkedin

TODAY, HALF THE WORLD’S POPULATION IS UNDER 30. THEY SHOULD SHAPE ALL OUR TOMORROWS.

It is often said that ‘youth is wasted on the young’. In a way, it’s true. While Earth’s finite resources are plundered for short-term political fixes and greater economic gains for a smaller number of beneficiaries, one of the most valuable renewables — our planet’s young people and their commitment to change — is undoubtedly being undervalued and underused.

Fifty-two per cent of the world’s population is under 30, but that ratio rarely seems reflected in society’s policy-making and governance. Whether it’s a lack of representation or barriers to participation, young people are acutely aware of obstacles to involvement. The policies being pursued frequently fail to adequately or urgently address issues of concern — like climate change, conflict, career opportunities and the cost of living.

On the one hand, young people are often portrayed as being politically disengaged or apathetic. On the other, when they do take action to address challenges they feel can’t wait, they’re accused of impulsively intruding.

Part of addressing that gap is ensuring that the young feel enfranchised and empowered to exercise their democratic rights. But even then, today’s democracy doesn’t always seem to be doing its best for tomorrow’s global inhabitants. It’s hard to feel like a grown-up with an influential voice in the world when economic rewards and realities like decent pensions, property ownership and accessible healthcare seem elusive. Perhaps the only certainty is of inheriting the mistakes of previous generations.

From microplastics and ultra-processed foods and their adverse effects on mind and body to the fossil-fuelled profits and power networks we’re weaning ourselves off too slowly, the next wave can feel disempowered determining their own destiny.

In pre-modern societies, where customs and cultures evolved to ensure the survival of the village and its tribe, a productive relationship between generations could be the difference between life and death. One of the crucial roles performed by the stewards of the present was to distil their perspective into wisdom they could pass on to the custodians of its future. It wasn’t about individual rivalries or the squabbles of the day but about conveying a sense of the eternal cycle of life and helping equip a community’s descendants for the untraveled path ahead.

The experiences and resilient optimism of today’s young people radiate a distinct energy. If we rebuff their idealism and dismiss their fresh perspectives, it’s not just their future we’ll be risking. It’s everyone’s.

Mar 23 · linkedin

A FORGOTTEN FORMULA FOR BETTER LIVING

Way back in 1989, when work was somewhere you went in the morning and left in the evening, the sociologist Roy Oldenburg popularised the concept of the ‘third place’.

Oldenburg characterised home as ‘first place’ and work as the second. The elusive ‘third place’ was his description of another kind of space where, liberated from the bonds and duties of your job and family life, you entered a neutral zone beyond everyday rules, roles and responsibilities – one where social status, earning power and privilege were left behind, and everybody entered on an equal footing.

Oldenburg argued that these convivial, conversational spaces were vital to the community, civic life and democracy itself. So perhaps it’s no surprise that they look increasingly like endangered habitats in our polarised and unequal age. Pubs, cafés, places of worship, libraries, museums, galleries, and parks: some of these locations have lost significance due to changes in the culture. Others have fallen victim to economic pressures.

Finding somewhere to escape from the hustle and bustle is not always easy. Recent news that attendance at UK visitor attractions is down 23 per cent on pre-pandemic levels highlighted the speed at which such sanctuaries are disappearing.

In the digital age, virtual third places initially seemed like a solution to the loss of physical ones. Games and social media used to be third places. Now they’re second jobs. Social media is less a relaxed space for hanging out and more often about building a personal brand.

Play is vital to the development of children’s minds and the well-being of adults. Sleep is essential to creativity, our ability to store memories and problem-solve. A good holiday renews our spirits. So it makes sense that there’s a societal benefit to collective experiences that fulfil a similar function.

As our third places diminish, we must endeavour to create new ones. There’s no place like a home from home.

Mar 15 · Digiday
Starting out with AKQA's Ajaz Ahmed: 'It's important to embrace ... - Digiday
Starting out with AKQA's Ajaz Ahmed: 'It's important to embrace ... - Digiday
Jan 30 · Economic Times
India and Brazil are two priority markets: Ajaz Ahmed, AKQA - Economic Times

Related Questions

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Ajaz Ahmed
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Experience

CEO at AKQA

Location

London, United Kingdom