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Akash Praharaj
☀ Creative Copywriter - Storyteller - Content Marketer
Professional Background
Akash Praharaj is a dedicated and passionate copywriter and storyteller who has cultivated a vibrant career in writing and digital marketing. With a background in Mechanical Engineering, Akash discovered his affinity for storytelling during his B-Tech days. Since then, he has successfully crafted over 100 pieces of literature, which include stories, poems, musings, quotes, and lyrics. His passion for writing has been recognized and celebrated across various social media platforms, where he actively engages with a community of readers and writers.
As he embraced the world of digital marketing, Akash harnessed his skills to merge his love for writing with a professional career. He began by landing internships that were stepping stones into the digital realm, which proved to be a transformative experience. Akash has since evolved into a proficient digital marketing consultant, currently holding the position of Associate Consultant - Digital Marketing at ExcelR Solutions. His journey from writing on mobile apps in his spare time to becoming a notable figure in the digital marketing landscape exemplifies his commitment to personal and professional growth.
Education and Achievements
Akash's educational journey laid the foundation for his diverse career. He completed his education in various esteemed institutions, acquiring significant qualifications that have contributed to his knowledge and skills. His academic achievements include studying at:
- C.H.S.E (Junior High/Intermediate/Middle School Education and Teaching) - Achieved 55% at K.B Hist, Phulbani.
- I.C.S.E (Matriculation) - Achieved 65.28% at Carmel English Medium School, Phulbani.
- Bachelor's Degree in Mechanical Engineering - Graduated with a commendable GPA of 7.34 at Gandhi Institute For Technology (GIFT), Khurda, Bhubaneswar.
In addition to his formal education, Akash is a co-author of five books available on major retail platforms such as Amazon, Flipkart, and Shopclues. He is also in the process of writing his own book, eagerly anticipating its release into the market.
Skills and Expertise
Akash has gained a wealth of knowledge in various domains associated with digital marketing. His proficiency spans:
- Search Engine Optimization (SEO) - Including Normal, Local, On-Page, and Off-Page SEO strategies.
- Content Writing and Copywriting - Developing captivating content that engages audiences and drives action.
- Understanding Customer Avatars - Creating detailed profiles of target customers to inform marketing strategies.
- Landing Page Creation - Crafting compelling landing pages that convert visitors into customers.
- Automation Tools - Utilizing software like Zapier, Convertkit, Mailchimp, and Instapage to streamline marketing processes.
- Pay-Per-Click Advertising (PPC) - Managing Google Ads and Facebook Ads to optimize advertising efforts.
Throughout his career, Akash has also mastered various paid tools, including Ahrefs, SemRush, Ubersuggest, and has utilized essential free tools such as Google Search Console, Google Analytics, and Canva to enhance his digital marketing campaigns.
Notable Achievements
- Co-author of five books listed on Amazon and other reputable online marketplaces, demonstrating his proficiency in storytelling and writing.
- Successfully transitioned from engineering to a flourishing career in digital marketing and copywriting, showcasing his adaptability and drive.
- Developed a strong online presence through social media engagement, earning appreciation and a loyal following for his written works.
Personal Philosophy
Writing is more than just a profession for Akash; it is an essential part of his identity. He often describes writing as "oxygen," suggesting that his creative pursuits not only fulfill him but are vital to his existence. Through sharing his content on social media, attending book launches, and engaging with readers and authors alike, Akash has immersed himself in a network that fuels his creativity and passion for literature.
With a determination to continue writing and exploring the realms of digital marketing, Akash Praharaj is a remarkable figure who exemplifies how passion can drive career success. His journey from aspiring writer to established digital marketer and storyteller inspires those around him to pursue their dreams relentlessly, proving that creativity and strategy can work hand in hand to foster a fulfilling professional life.
