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Alan Bunce

The Enterprise Product Marketer • Interim PMM leadership (or just GSD) for enterprise SaaS • Free: office hours, email list, advice/help for startups

Alan Bunce is a seasoned professional with over 20 years of experience in product marketing, specializing in helping enterprise SaaS vendors transition from challenging marketing situations to a more strategic and successful phase.

With a wealth of expertise working with 50+ companies of various sizes, Alan has been instrumental in major successes like Demandware/Salesforce and Unica/IBM.

Alan excels in bridging the gap between companies in need of product marketing assistance and the point where they are prepared to hire full-time staff, functioning as an interim solution to drive progress and results.

Unlike consultants or coaches, Alan is hands-on, working as a dedicated team member rather than just offering advice, ensuring tangible outcomes and immediate impact.

Not a long-term fractional leader, Alan aims to guide organizations to a stage where they can seamlessly transition to internal resources, passing on his knowledge and accomplishments.

As a dynamic professional, Alan adapts to evolving project needs, collaborating with clients to determine the best course of action for their marketing requirements.

With a commitment to transparent pricing and value-driven services, Alan focuses on delivering tangible results and real value without unnecessary overhead costs.

Alan's educational background includes a B.A. in Economics and Political Science from Yale University, an MBA in Marketing and General Management from The Tuck School of Business at Dartmouth, and high school studies at Middlesex School.

His prior roles include being the Principal at EnterprisePMM, Senior Vice President of Marketing at SumTotal Systems, LLC, VP of Product Marketing at Salesforce, VP of Product Marketing at Demandware, Senior Director of Product Marketing at RedPoint Global, Product Marketing Lead at IBM, and various roles at Unica.

Alan offers free bi-weekly office hours for discussions on product marketing, self-employment, careers, and networking. Stay connected with Alan through his occasional email updates.

Alan Bunce
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Location

Greater Boston