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Alan Bunce

The Enterprise Product Marketer • Interim PMM leadership (or just GSD) for enterprise SaaS • Free: office hours, email list, advice/help for startups

Alan Bunce is a seasoned product marketing professional with over 20 years of experience, specializing in helping enterprise SaaS vendors improve their product marketing strategies. He excels in guiding companies from challenging product marketing situations to a point of readiness for long-term hires. Alan operates in the interim space, bridging the gap between initial difficulties and sustainable marketing solutions. Boasting extensive expertise from working with 50+ companies, he was instrumental in significant successes at Demandware/Salesforce and Unica/IBM. Alan's hands-on approach sets him apart, as he actively engages in tasks rather than merely providing advice. He aims to efficiently transition companies to the stage where his role can be seamlessly passed on to a permanent team member. With a focus on value delivery, Alan ensures clients receive transparent pricing based on the actual work done. Alan Bunce holds a B.A. in Economics and Political Science from Yale University, an MBA in Marketing and General Management from The Tuck School of Business at Dartmouth, and attended Middlesex School for his high school education. His professional background includes key roles such as Principal at EnterprisePMM, Senior Vice President of Marketing at SumTotal Systems, Vice President of Product Marketing at Salesforce, Vice President of Product Marketing, Customer Marketing & Partner Marketing at Demandware, among others.

Alan Bunce
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Location

Greater Boston