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Alan Gleeson

I Help B2B SaaS & Tech Companies Grow - VP of Marketing - Chief Marketing Officer - CMO - Head of Marketing - Interim

Alan Gleeson is an experienced marketing professional and entrepreneur based in London, England. He is currently the CEO and Co-Founder of Contento, a modern Content Management System (CMS) for websites, which he started in August 2022.1

Prior to founding Contento, Gleeson ran a B2B SaaS Marketing Consultancy called Work With Agility from 2014 to 2022, where he acted as an interim Chief Marketing Officer for several Series A and B clients.1 His experience includes working with fast-growing startups such as Cognism, Akkroo, Xpenditure, Clear Review, Sonovate, SheerID, Indeemo, and Keelvar.1

Gleeson has an extensive background in marketing leadership roles, including:

  • Chief Marketing Officer at Indeemo (2019-2021)
  • Chief Marketing Officer at NorthRow (2017-2019)
  • VP of Marketing at Rydoo (Xpenditure) (2015-2016)
  • Head of Marketing at Keelvar.com (2013-2014)
  • Managing Director and Head of Marketing at Palo Alto Software Ltd (2004-2012)1

He began his career at Barclays, participating in their Graduate Business Leadership Programme and later working as a Product Manager.1

Gleeson holds an MBA from the University of Oxford, an MSc in Strategic Management & Marketing from University College Cork, and a B.Comm in Economics & Marketing, also from University College Cork.1

Known for his expertise in B2B SaaS marketing, Gleeson is passionate about helping software companies scale and grow.2 He is also a patron member of the Irish International Business Network and coaches at Ealing Trailfinders Rugby Club in his spare time.2

Highlights

May 19 · linkedin

It was great to join Padraig Coffey , the CEO of Zartis to discuss the Contento story in the context of competing in Crowded B2B SaaS Markets.

In the episode we discuss:

☑ Should a crowded market scare off entrepreneurs from entering a specific space?

☑ What are different strategies companies can deploy to set themselves apart?

☑ How can you gain customers’ trust when you enter a mature market with well-established competitors?

☑ Are there differences in the culture of competition across different countries?

To listen in click the link in the comments below 👇

Related Questions

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Alan Gleeson
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Location

London, England, United Kingdom