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Pete Harrison

Startup Marketing Advisor and Interim CMO

Pete Harrison is a startup marketing advisor based in San Francisco who has helped founders at over 40 early-stage companies launch and scale their ideas into businesses.12 He has extensive experience in digital marketing and has worked with notable companies such as Travelocity, TripIt, TopGolf, Kespry, NerdWallet, and Thumbtack.1 Harrison has a track record of success, with 14 positive client exits to date.1

As a seasoned startup advisor and digital marketing leader, Harrison specializes in leveraging digital channels and testing strategies to help companies go to market quickly and efficiently.1 He has expertise in various areas of digital marketing, including:

  1. Over-the-top (OTT) TV advertising
  2. Linear TV advertising
  3. Search and social advertising
  4. Analytics and early testing for startups

Harrison is known for his insights on digital transformation and his ability to help startups navigate the challenges of limited budgets and tight timelines.1 He emphasizes the importance of diversifying spending across different digital channels and understanding the concept of "Spending Plateaus" in marketing campaigns.1

According to his LinkedIn profile, Harrison has also been involved in the growth of major companies such as Uber, DoorDash, Turo, Dropbox, Adobe, and Webflow, among others.3

Related Questions

What are some of the most successful startups Pete Harrison has advised?
How does Pete Harrison approach digital marketing for startups?
What are the key differences between OTT and Linear TV advertising?
How has COVID-19 impacted Pete Harrison's advice on TV advertising?
What strategies does Pete recommend for startups with tight budgets?
Pete Harrison
Pete Harrison, photo 1
Pete Harrison, photo 2
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Location

Sonoma, California, United States