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Alan Ho

Global Brand Manager at Apple

Alan Ho is a seasoned marketing professional currently serving as the Global Brand Manager at Apple, a position he has held since April 2020. Based in Cupertino, California, he is responsible for overseeing brand strategy and marketing initiatives for Apple's products. His previous experience includes significant roles in major companies, such as Global Brand Director for NBA 2K at 2K and various senior marketing positions at Samsung Electronics and adidas.

Education

  • Bachelor of Science from the Massachusetts Institute of Technology (MIT) (2004 - 2008)
  • Master of Business Administration (MBA) from Columbia Business School (2016 - 2018)

Professional Experience

  • Apple Inc.

    • Global Brand Manager (April 2020 - Present)
    • Co-Lead and Founding Member of Asians@Marcom (August 2020 - January 2022)
  • 2K

    • Global Brand Director for NBA 2K (March 2018 - April 2020)
  • Samsung Electronics

    • Senior Brand Creative Manager for Watch and Tablet (May 2017 - March 2018)
    • Senior Brand Creative Manager for TV and Audio (June 2016 - March 2018)
  • adidas

    • Senior Brand Communications Manager for Basketball (July 2012 - September 2014)

Achievements

Alan has received numerous accolades throughout his career, including:

  • Effie Gold Awards for impactful advertising campaigns.
  • Recognition as Creative Marketer of the Year by Cannes Lions in 2016.

Skills and Languages

He is proficient in both English and Chinese, which aids in his global marketing efforts.

Alan Ho's extensive background in brand management, coupled with his academic credentials from prestigious institutions, positions him as a significant player in the marketing landscape at Apple.

Related Questions

What are some of Alan Ho's most notable achievements at Apple?
How did Alan Ho transition from Samsung to Apple?
What is the role of Asians@Marcom at Apple?
What was Alan Ho's impact at NBA 2K?
How did Alan Ho's experience at Nike influence his career?
Alan Ho
Alan Ho, photo 1
Alan Ho, photo 2
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Location

San Francisco Bay Area