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Alanna Harvey

Founder in Residence at Braavo Capital | Mobile Brand Builder & Marketer | Prev. Founder at Flipd (App of the Day, Acquired)

Alanna Harvey is a Toronto-based marketer with a wealth of experience spanning over 7 years in building and growing B2C brands.

Alanna co-founded Flipd, a consumer subscription app that garnered significant success, being recognized as App of the Day and eventually acquired in 2023. She held the position of Chief Marketing Officer for 7 years, driving an organic growth strategy that amassed over 3 million users globally and more than 75,000 paying subscribers.

Post her role at Flipd, Alanna transitioned to collaborating with mobile app founders to enhance their consumer subscription businesses through strategic growth financing facilitated by Braavo Capital.

In addition to her professional endeavors, Alanna provides guidance on marketing and communication strategies for Bevvy's, Toronto's premier standalone non-alcoholic bottle shop, which was established by her former co-founder Cristian Villamarin. She also engages in mentoring activities with various startup-supporting organizations.

Alanna pursued her Bachelor of Commerce degree with a specialization in Marketing at Ryerson University. Her involvement extends to various organizations such as Schulich Startups, Braavo Growth Ventures, Freelance Yoga Instruction, YMCA of Greater Toronto, Founder Institute, The C100, Techstars, Flipd Inc., W Burger Bar, Nine West Group, Vibrant Ideation & Marketing, and Town Shoes Limited, where she held roles ranging from Mentor to Founder.

Highlights

May 31 · Times of India
Takeaways from the fastest growing Tech Conference in North America – Collision - Times of India
Jul 3 · Toronto Life
Torontonians who are shaking up the tech sector - Toronto Life
Alanna Harvey
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Location

Toronto, Ontario, Canada