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Alejandro Rojas

Media executive with expertise in analytics and finance

Alejandro Rojas is a media executive currently serving as the Director of Applied Analytics at Parrot Analytics, a position he has held since January 2020. In this role, he focuses on bridging the gap between content and data, leveraging analytics solutions to enhance understanding of global demand for media content.1

Professional Background

  • Vice President of Applied Analytics at Parrot Analytics (August 2021 - Present)
  • Director of Applied Analytics at Parrot Analytics (January 2020 - August 2021)
  • Regional Director at Parrot Analytics (March 2017 - January 2020)

Before joining Parrot Analytics, Rojas was the CEO of TrixandTrax LLC, where he executed numerous events and developed a Python application for social media engagement metrics.1 He also has experience as a Business & Economics Professor at Universidad del Desarrollo in Chile and as an Executive Producer at Ven A Kite C.A., a cross-platform media production company.1

Education and Skills

Rojas holds a strong background in analytics and media production, with experience in driving adoption of analytics solutions and creating impactful media strategies. He is proficient in both Spanish and Portuguese, enhancing his ability to work in diverse environments.1

Honors

Rojas has been recognized for his contributions to media engagement, being a finalist at MIPTV’s Content 360 festival for innovative audience engagement strategies.1

Related Questions

What are some of Alejandro Rojas' key achievements at Parrot Analytics?
How did Alejandro Rojas transition from media executive to analytics director?
What specific analytics solutions has Alejandro Rojas driven at Parrot Analytics?
What was Alejandro Rojas' role at TrixandTrax LLC?
How did Alejandro Rojas' experience at Universidad del Desarrollo influence his career?
Alejandro Rojas
Alejandro Rojas, photo 1
Alejandro Rojas, photo 2
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Experience

Vice President of Applied Analytics at Parrot Analytics, August 2021 - Present
Director of Applied Analytics at Parrot Analytics (January 2020 - August 2021), Regional Director at Parrot Analytics (March 2017 - January 2020), Data Incubator Fellow at The Data Incubator (March 20 at Ven A Kite C.A. (April 2003 - February 2012)

Education

MBA in Finance and Technology from Massachusetts Institute of Technology - Sloan School of Management; Master’s Degree in Information and Data Science from University of California, Berkeley; BSE in C

Location

New York City Metropolitan Area