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Alessandra Farah

Sales Manager at ShowHeroes Group

Alessandra Farah is a seasoned professional with over 20 years of experience in major players in the market, specializing in media and multiplatform projects. Her career encompasses brand positioning, business strategy, and product monetization.

She has a solid background in business strategy and brand activations across various platforms, fostering partnerships and client relationships for commercial project development.

Alessandra excels in managing partnerships and deals for the implementation and oversight of programmatic media ecosystems.

With extensive expertise in Digital Marketing, she drives digital transformation within companies by spearheading monetization and performance strategy planning and execution.

As an expert in Branded Content and Brand Experience actions, spanning Brazil and Latin America, she oversees the creation, implementation, monitoring, and results analysis.

Her professional journey includes working on significant digital video market projects like Terra TV, Sunday TV, and the 2012 London Olympics.

Alessandra is skilled in leading and managing multifunctional teams, leveraging her leadership abilities in various roles.

She pursued a Bachelor's Degree in Social Communication from Fundação Armando Álvares Penteado, Programa de Desenvolvimento de Gestores from Fundação Dom Cabral, and a Postgraduate Degree in Business Administration with a focus on Marketing from ESPM Escola Superior de Propaganda e Marketing.

Throughout her career, Alessandra has held key positions such as Sales Manager at ShowHeroes Group, Business Account Manager at Smartclip Spain and LATAM, Partner at Battery, Head of Digital at Grupo Alto Astral, Head of Planning and Operations at Olioli - Influence Marketing, Brand Lab Manager at Terra Networks, Product and Partnerships Director at Virgula S/A - Grupo Jovem Pan, and Content Manager at Grupo Jovem Pan.

Alessandra Farah
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Location

São Paulo, São Paulo, Brazil