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Alessandro Moretti

Global Director, Supply Enrichment and Project Management at Criteo

Professional Background

Alessandro Moretti is a seasoned professional with extensive experience in digital advertising and media. Currently serving as the Director of Global Supply Enrichment and Project Management at Criteo, Alessandro plays a pivotal role in shaping the company’s strategic approach to maximizing the effectiveness and efficiency of advertising campaigns across various global markets. His expertise in supply marketplace strategy has significantly contributed to transforming Criteo’s relations with publishers and advertisers alike, paving the way for innovative advertising solutions that leverage new media technologies.

Before ascending to his current role, Alessandro held several strategic and managerial positions at Criteo where he honed his skills in publisher strategies and commercialization. As the Former Director of Global Publishers Strategy and Director of Commercialisation Global Supply, he led essential initiatives that enhanced the efficiency of publisher marketing strategies across Europe, the Middle East, and Africa (EMEA). His previous positions as Director and Senior Manager within the Publisher Marketplace also equipped him with invaluable experiences that solidified his leadership abilities and deep understanding of the digital marketplace.

His career began at Egolab, where he served as an Account Executive. Here, he built a solid foundation in digital account management before moving on to roles at Omnicom Group as a Digital Planner and at Ammiro Partners as a Senior Digital Account Manager. Each of these positions contributed to his comprehensive understanding of digital media and advertising, enabling him to address complex marketing challenges with strategic foresight.

Education and Achievements

Alessandro Moretti has an impressive educational background in the field of communications, further bolstered by his studies in new media advertising planning. He completed a course in this subject, which emphasizes the intersection of digital media, technology, and advertising strategy. Additionally, his Master’s degree in Web Communications and New Media allowed him to delve deeper into how emerging technologies are reshaping the media landscape and advertising practices. His academic journey started at the Università degli Studi di Perugia, where he studied Scienze della Comunicazione, providing him with a robust foundation in communication theories and practices.

A lifelong learner, Alessandro continues to explore new developments in digital media and advertising to stay ahead in a rapidly evolving industry. His commitment to professional growth is reflected in his participation in various workshops and courses focused on the latest trends in marketing communications and digital strategies.

Notable Achievements

Throughout his career, Alessandro has made significant contributions that exemplify his expertise and leadership in the field of digital advertising. One of Alessandro’s most notable achievements at Criteo includes the successful execution of several high-impact projects that have not only enhanced operational efficiency but also driven strong revenue growth for the company. His initiatives have fostered strategic partnerships that expanded Criteo's footprint in the global advertising arena.

Alessandro’s unique ability to blend strategic insights with actionable outcomes has been a cornerstone of his success, allowing him to lead diverse teams in executing projects that positively impact publishers and advertisers. His role in the commercialization of global supply has led to solutions that optimize publisher monetization strategies, aligning publisher objectives with the dynamic market demands of today’s digital landscape.

Achievements

Related Questions

How did Alessandro Moretti strengthen the global publisher strategy at Criteo?
What innovative advertising solutions has Alessandro Moretti contributed to during his time at Criteo?
In what ways did Alessandro Moretti's education in Scienze della Comunicazione influence his career in digital advertising?
What are some key projects led by Alessandro Moretti that have transformed Criteo's approach to digital advertising?
How has Alessandro Moretti's background in new media advertising planning shaped his current role as Director at Criteo?
Alessandro Moretti
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Location

Barcelona, Catalonia, Spain