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Haley Hillesland
Director, Global Partnerships at Criteo
Professional Background
Haley Hillesland is an accomplished professional with over a decade of experience in the digital marketing and advertising field, particularly within the domain of publisher partnerships. Her expertise lies in building and nurturing global partnerships that drive strategic growth and enhance revenue streams. Currently, Haley serves as the Director of Global Partnerships at Criteo, a leading global technology company that specializes in digital advertising and marketing services. In this pivotal role, she is responsible for developing and managing Criteo's global partnerships, leveraging her extensive industry knowledge and strategic thinking to foster strong collaborations that benefit both partners and the company.
Before her current role, Haley had a successful career trajectory at Criteo, where she held several key positions, including Senior Lead of Publisher Partnerships, Senior Publisher Development Manager, and Publisher Development Manager. Her consistent advancements within the company showcase her dedication, strategic mindset, and outstanding leadership abilities. Haley's journey in the advertising industry began as an Account Coordinator at 451 Marketing, where she honed her skills in client relations and marketing strategies, laying a solid foundation for her subsequent roles.
Education and Achievements
Haley Hillesland's educational background is rooted in a passion for language and communication. Her academic journey started at Boston College, where she earned a Bachelor of Arts (BA) in English Language and Literature, General. This educational foundation has undoubtedly influenced her effective communication and relationship-building skills, essential components of her success in the corporate world. Additionally, Haley expanded her educational horizons by studying at the American University of Rome, where she likely enriched her understanding of international markets and cultural nuances, further enhancing her capabilities in global partnerships.
Throughout her career, Haley has not only focused on her responsibilities at Criteo but has also ventured into entrepreneurship as a Co-Founder of Grueter Golf. This experience demonstrates her entrepreneurial spirit and her ability to identify and develop opportunities within the market. Her diverse skill set and entrepreneurial experience complement her strong background in corporate partnerships, making her a well-rounded professional in the digital marketing landscape.
Achievements
Haley's impressive achievements in the field of digital marketing and partnerships are notable. She has played a pivotal role in Criteo's growth by successfully establishing and nurturing partnerships that leverage Criteo's advanced advertising technologies. Her strategic approach to publisher partnerships is characterized by a focus on collaboration and mutual benefit, positioning both Criteo and its partners for long-term success.
In her various roles, Haley has consistently demonstrated her ability to drive results, foster innovation, and adapt to the ever-evolving landscape of digital advertising. Her work has significantly contributed to increasing operational efficiency, improving partner satisfaction, and boosting revenue in the projects she has managed. As a leader, she is known for her ability to inspire teams, while her analytical skills allow her to derive insights from data that inform strategy and decision-making.
In summary, Haley Hillesland’s extensive experience, educational background, and significant achievements in the digital marketing sector illustrate her as a prominent figure in the field of global partnerships. With a commitment to excellence and a passion for driving collaboration, Haley continues to shape the future of digital marketing and advertising, making her a sought-after expert in the industry.
