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Alex Barseghian

C-level operator - Entrepreneur - Payments and Fin-Tech Expert - Advisor - Investor - At my best scaling businesses.

Alex Barseghian is an innovative and entrepreneurial C-level operator with a diverse industry background including financial services, payments, technology, consumer packaged goods, and loyalty.

During his tenure as Group Vice President at Blackhawk Network, he oversaw significant revenue growth of $15B+ in the US across digital, physical, and SaaS products. He notably launched successful new products and drove substantial bottom-line growth consistently.

Prior to Blackhawk, Alex founded Samba Connects, a company that achieved remarkable revenue growth from zero to $60 million within 6 years, ultimately being acquired by Blackhawk Network.

He is known for his leadership skills in developing high-performing sales teams, defining go-to-market strategies, and effectively aligning organizational design and talent for successful execution.

A seasoned general manager, Alex excels in managing P&L, strategic resource allocation, and driving long-term growth. He is a thought leader, having authored 'LocalMotion' and provided insights in various media outlets including Forbes, Bloomberg, Globe and Mail, and Loyalty 360 on the gift card and payments industry.

Alex's educational background includes a BA from Huron University, an MA from the University of London, and OSSD from Appleby College.

He currently serves as the CEO at Decimal Capital and has held board positions at organizations like ROBOEATZ, Birchmount Network, and Rivetly. His prior roles include VP positions at Blackhawk Network, founder of Samba Connects, and various marketing leadership roles at companies like Aeroplan, MDS International, Royal LePage, and Boo.com.

Skilled at data-driven decision-making, Alex has leveraged platforms like Dunnhumby and 8451 for a customer-centric approach in his business endeavors.

Alex Barseghian
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Location

Oakville, Ontario, Canada