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Alex Bengzon

Programmatic Ad Sales

Alex Bengzon is a Senior Programmatic Sales Manager at SmartNews, Inc., based in New York, NY. He has a strong background in programmatic sales and digital advertising. Prior to his current role, he gained valuable experience in various positions that contributed to his expertise in the field.

Educational Background::

  • Bachelor's Degree: Civil Engineering from the University of the Philippines.
  • MBA: Thunderbird School of Global Management at Arizona State University.

On LinkedIn, he has over 500 connections, indicating a robust professional network within the industry.12

Highlights

Sep 28 · linkedin

Advertising Week New York is quickly approaching and SmartNews will be in NYC to be a part of it! I'm looking forward to catching up with friends, clients, colleagues and industry folks. Please let me know if you'll be around, or if you'd like to connect.

For brands or agencies interested in learning more about our programmatic capabilities, please reach out to me directly at [email protected] to set up time to chat. We also have a few spots open for our Private VIP dinner at a Michelin Star restaurant on 10/18. Email for availability and more info.

I'm looking forward to seeing everyone!

#programmatic #aw22 #programmaticIO #NYC

Mar 22 · linkedin

"Only 21% of marketers view sales as a success metric for video campaigns, despite 81% indicating video has had a direct impact on their brand’s bottom line."

New measurement and attribution capabilities are helping marketers understand the true value of #video as part of a full funnel strategy and how it contributes to ROI beyond awareness and branding metrics.

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Alex Bengzon
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Location

New York, New York, United States