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Alex Bruce
Go-to-Market and Revenue Growth Executive Advisor | Revenue focused Executive Leader in the Technology & Professional Services Arena driving hyper growth helping organizations crack the code becoming GTM growth machines
Alex Bruce is an experienced executive leader in the technology and professional services industry, currently serving as Executive Advisor at Sparq. Here are some key details about his background and career:
Professional Experience
At Sparq::
- Joined Sparq in 2016 as Chief Sales Officer (CSO)12
- Promoted to Chief Revenue Officer (CRO) in 20193
- Recently transitioned to Executive Advisor role in 20241
As CRO, Alex was responsible for:
- Overseeing Sparq's revenue growth and initiatives
- Leading sales, solutions engineering, sales enablement, revenue operations, and client success teams3
Career Achievements
- Won CRO of the Year Award from Selling Power in 20232
- Drove double-digit growth at Sparq, expanding to new markets and locations2
- Consistently exceeded sales projections2
Previous Roles
Before joining Sparq, Alex held leadership positions at:
- Daugherty Business Solutions
- Solu Technology Partners
- Experis
- S1 Corporation3
Education
- MBA in Finance from Southern Methodist University - Cox School of Business
- BS in Engineering from Auburn University3
Leadership Philosophy
Alex emphasizes servant leadership and believes in identifying, attracting, developing, and supporting top talent to drive consistent growth and exceed client expectations.2
With over 25 years of experience in sales, leadership, and regional P&L management, Alex Bruce has established himself as a pragmatic business leader with a diverse range of functional expertise in technology, finance, sales, and operations.3
Highlights
I’m happy to share that I’m starting a new position as Member of the Board of Advisors at Auburn University Harbert College of Business!
Please join me in congratulating Jeff Lundberg for being named CRO of Sparq. One year after our 2nd PE investment, and 6 months after we convinced Jeff to join us at Sparq, we are announcing his promotion to become our next CRO. This is effective today and I hope you will congratulate him with me!
After 8 years with Sparq, enjoying 500%+ growth fueled by two private equity investments, I am stepping down as CRO, moving into an Advisory role, while remaining in my Executive Sponsor role for a handful of our most strategic, largest enterprise accounts. In this role, I will continue to report directly to our CEO.
I could not be more thrilled to see Jeff assume the CRO chair and, as an investor, advisor and continued big fan of Sparq, I look forward to our firm’s future and to see the impact Jeff will have in helping to shape it and influence our continued success.
Thank you to everyone at Sparq who helped us grow into who we are today, and also for embracing Jeff and welcoming him as our next CRO!
For those interested, check out my quick read article on tips I employed during my process of hiring our next CRO and the succession process. Critical hire at a critical time and we got it right!
