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Alex Chan

Driving CX Excellence & Profitable Growth

Alex Chan is a Research Director at Ipsos Thailand, based in Bangkok.12 He has extensive experience in market research and customer experience, having previously worked at Synovate before joining Ipsos.2

Education and Background

Alex Chan completed his education at the National University of Singapore, where he earned a BA in Political Science and Sociology from 1997 to 2000.1 Prior to that, he attended Catholic Junior College.1

Professional Experience

Current Role:: As Research Director at Ipsos Thailand, Alex Chan focuses on various aspects of market research, including:

  • Customer Experience (CX)3
  • Loyalty research4

Previous Experience:: Before joining Ipsos, Alex worked as a Project Director at Synovate Motoresearch in Singapore.

Expertise and Contributions

Alex Chan is actively involved in research and thought leadership in his field. Some of his recent work includes:

  • Contributing to a paper titled "AI and the Future of CX," which explores how generative AI can enhance the design, delivery, and measurement of customer experiences.3
  • Providing expert insights for Ipsos' "Thailand 2015" report, focusing on preserving Thailand's unique versatility.4

Alex Chan's LinkedIn username is alex-chan-956356363, which differs slightly from the one provided in the query.13

Highlights

Jul 17 · linkedin

Here's our new paper, AI and the Future of CX where we explore how Gen AI can enhance how experiences are designed, delivered and measured.

One key takeaway is that while AI can transform CX, it's vital to keep human intelligence central to the design of customer experiences.

You can read and download our paper here: https://lnkd.in/gDkjKHfU

#ipsos #cx #customerexperience

Jan 22 · linkedin

Read our latest Ipsos Views on Text Analytics as we draw on our 15 years of experience and using our AI framework from Truth, Beauty and Justice, we outlined 5 key lessons when applying LLM-powered Generative AI tools.

The article can be found here: https://lnkd.in/gxh2HZuV

#textanalytics #generativeai #customerexperience

Related Questions

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Alex Chan
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Location

Bangkok, Bangkok City, Thailand